MagicTan LLC

by Wendy Craft

The two new models incorporate the best in MagicTan’s original sunless unit, the MT3000™, and build upon those positive features. The MT3500™ is considered a fully loaded model, while the MT2000™ allows salon owners to option the features they need to better service their clientele.

“The MT2000 works the same at the MT3500, and has the same technology,” says Tim Niedel, president and CEO of MagicTan. “The tanning customer is going to get the same beautiful tan, it’s just that the MT3500 has all of the bells and whistles.”

The MT3500 comes equipped with three levels of tanning, an LCD diagnostics package, a voice prompting/MP3 programmable player and dual-solution capability.

Once people are experienced at sunless tanning, they want more and want to look darker, Niedel says. The three levels of tanning allow salon owners to program the equipment to put more solution onto customers, adding to the deepness of their tans.

The LCD diagnostics package is designed with remote and local diagnostics. “The technician can plug a computer into this machine and the machine will tell you exactly what’s wrong with it, if anything,” Niedel says. “If they don’t have a local technician, they can plug the machine into a modem and engineers from our plant can tell the salon owner the exact problem with the machine.”

A voice prompting/programmable MP3 player gives the client instructions within the booth. A salon owner also can program messages that direct clients to an attendant on their way out who can help them decide on additional products to keep their tans looking great until their next visit.

The dual-solution option consists of MagicTan’s clear and bronzer UV-free solutions. Customers have the choice of six different tans when the solutions are paired together. Dual-solution capability is the only option not available on the MT2000.

The MT3500 includes a 3-year warranty on the capsule, one year on electrical and mechanical parts, and 180 days on labor. The warranty for the MT2000 is two years on the capsule, one year on the electrical and mechanical parts, and 90 days on labor.

Dressed in the company’s signature burgundy-and-blue color scheme, both models also can be customized with nearly any type of salon branding.

MagicTan’s focus continuously has been about delivering quality machines through its 80 worldwide distributors, as well as providing hefty marketing support.

“We just sent out a salon marketing kit with ad slicks, radio and TV commercials, press releases, and advice on how to do a PR campaign,” Niedel says. MagicTan also ships a bi-annual newsletter called Salon Magic that includes promotional ideas, technical tips and insight on what other industry professionals are doing to maintain success at their salons.

The company also has full-time employees who call salons to ensure that equipment is in tiptop condition and inquire about any extra support owners might need.

Niedel believes the right mix of impeccable customer service and high product standards keeps MagicTan on the right track.

“We’re known for great engineering, we’re known for quality, and we’re known for backing up our machine,” Niedel says. “We combined the best machine and the best application process with the best solution.”