| Posted : 09/01/2004
 
The Truth About Tanning
One of the most ill-conceived notions our indoor tanning
customers have is that a person must burn before he or she can develop a tan.
Unfortunately, this is a myth that is ingrained into many tanners’ minds. Yet,
with exceptional education from indoor tanning staff, this may be one tanning
myth we can eventually overcome.
In order to start to debunk the sunburning myth, indoor
tanning professionals first must help the indoor tanner understand the
difference between a sunburn and a suntan.
A suntan occurs when melanocytes in the epidermis of the skin
produce melanin pigment in response to ultraviolet (UV) exposure. Additional levels of UVR then darken melanin. Melanin
production takes a bit of time to develop—and that is why most people cannot
develop a tan in just one day.
A sunburn is a completely different process. A sunburn results
when the amount of UV exposure exceeds the body’s natural tanning capability,
sending an increase in blood flow to the affected skin in an attempt to repair
the damage. In extreme cases, or with individuals who are extremely sensitive to
UV, sunburn can occur in less than 15 minutes.
Unlike a thermal burn, sunburn is not immediately apparent. By the time the skin starts to become painful and red, the
damage has been done. In severe sunburns, blistering of the skin may occur. Edema of the skin, especially in the legs, is common.
Uncontrolled Elements
The primary reason most tanners believe sunburning is the
initial step in the tanning process is mainly the fault of the uncontrolled
elements of the sun. Since the sun is the major source of UV exposure for most
people, it is the sunburning results of this source that have clouded the minds
of tanning customers.
Outdoor tanning and sunburns have gone hand in hand since the
beginning of time. And, it’s the uncontrollable elements—latitude and
altitude, ground reflection, time of day as well as clouds and haze—that
greatly influence the tanning challenges of the outdoors.
Latitude: Ultraviolet intensity at
the earth’s surface is related to the angel at which the UV rays pass through
the atmosphere. If a person is close to a zero-degree latitude, such as that
found in the tropics, solar UVR will be more intense because it has less
distance to travel through the atmosphere to reach the earth’s surface.
Altitude: The higher the altitude,
the higher the UV intensity. This is because at higher altitudes there is less
atmosphere to absorb UV rays, thus allowing for more UV light to reach
higher-altitude locations.
Ground Reflection: The reflective
properties of the ground can have a dramatic effect on outdoor tanners. Most natural surfaces such as grass, soil and water reflect
less than 10 percent of incident UVR. However, other elements such as fresh snow
can increase UV intensity by as much as 80 percent. Sand also can increase UV
intensity by 10 percent to 25 percent.
Time Of Day: The intensity of solar
UVR depends on the height of the sun in the sky. UV intensities are highest
between 10 a.m. and 2 p.m. UVB intensity varies more with the time of day than
does UVA. In summer at noontime, the intensity of UVB can be as much as two to
four times higher than during off hours.
Clouds And Haze: Typically, UV rays
are most abundant in cloudless skies. Clouds generally reduce UV intensity, but
light or thin clouds have little to no blocking effect, and under certain
conditions even can enhance the UV intensity.
A Controlled Environment
After reviewing all the elements that influence the tanning
and burning potential of the sun, an indoor tanning professional should educate
tanners as to the controllable factors of indoor tanning. In addition to
in-store policies that promote the tanning process, such as proper skincare and
indoor tanning lotion use, tanning salon staff also should reinforce the control
factor by explaining federally mandated regulations.
Indoor tanning consumers will find comfort in understanding
federal guidelines that enhance the control and usefulness of tanning products
found in professional tanning facilities. The current performance standards for
sunlamp products cover many areas including the following:
- User position in the booth.
- Timer error.
- Protective eyewear.
- Temperature control.
- Electrical safety.
- Mechanical construction.
- Protection from lamps.
- Access and support.
- The tanning process.
Reviewing these regulations, local rules and salon policies
with staff and customers will help everyone involved become more aware of the
strict control offered by professionally operated indoor tanning salons. This
control often means the difference between a painful sunburn and a beautiful,
golden tan.
For more information, call (800) 529-1101 or visit the
National Tanning Training Institute online at
www.tanningtraining.com.
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