6 Steps for Dealing with Unconscious Bias

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By Howard J. Ross 

Raise your hand if you are biased.

If you were slow to raise your hand, you are not alone. Many of us are reluctant to admit we harbor some bias. We have been taught that to be biased means that we are bad. Or worse, that we are bigots and discriminators. But bias is a normal part of human behavior. It helps us survive by helping us make snap decisions that can save us from danger or protect our families and livelihoods. But it can also interfere with our desire to appreciate others and be fair to all. We all strive to be aware of the judgments we make about others. But it takes practice to question your gut instincts. Bias resides inside all of us, whether we like it or not.

New science and knowledge of organizational behavior reveals that most of the bias we may feel or exhibit exists in our unconscious. Much of that bias is cultural and is learned from our families of origin. We assume our own beliefs and norms are well … normal. We assume others share our perspective. Imagine inviting someone into your home. What if you told them, “Make yourself at home,” and they went to the refrigerator and drank orange juice right from the carton? Clearly, we all have different worldviews and unique ways of navigating our environments.

Organizations that truly wish to create diverse employee populations and more inclusive workplaces have struggled for decades with overcoming bias. Clearly, individuals and groups should pay attention to how race, gender, sexual orientation, disability and multiple identities should be managed so that all employees can be successful, contributing members of their organizations. More times than not, people make choices that discriminate against one group and in favor of another, without even realizing that they are doing it. All of us need practice to reveal our thinking and understand not only what we think, but how we think. Here are six “conscious” steps to help you deal with unconscious bias:

• Tell the Truth to Yourself & Notice What Influences Your Decisions

Remember that all humans have unconscious preferences and biases, which is completely normal, and that those preferences and biases impact most, if not all, of the decisions we make – including those regarding people. Be willing to honestly admit your biases. Also, keep in mind that unconscious preference and biases can influence decision-making in both negative as well as positive ways.

• Gather Data About Yourself

The Implicit Association Test (IAT, www.implicit.harvard.edu) can help you identify your unconscious preferences. Taking one or more of the IATs is a free, voluntary activity that you can do at home on your own computer. Keep track of your decisions and review them to see if there are any patterns that may not have been apparent to you (e.g., similarities in the persons you socialize with, people your hire or select to be on your team). Patterns don’t automatically indicate bias. But if you see a pattern, it would be wise to examine it further.

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