Based on their experience sending more than 125 million text messages to customers of clients such as Elizabeth Arden Red Door Spas and Mario Tricoci Salons, Cellit has developed a list of top tips for salons to create successful mobile marketing campaigns.
"Mobile marketing for salons and spas is a cost-effective way to build repeat business by keeping customers informed on the latest offers and any new services," shares David Wachs, president of Cellit. "Cellit customers have been able to quickly build successful mobile loyalty programs that have increased customer spend per visit," he adds.
The following tips can help salons and spas to leverage mobile marketing – driving repeat visits and increasing customer spend:
• Create Excitement & Exclusivity through a Mobile Loyalty Club
Offering customers the opportunity to join a mobile loyalty club must be a win for both the salon/spa and the customer. Create a sense of excitement and exclusivity by promising special rewards and offers for mobile club members only. This approach will help drive initial sign-ups, ensure high retention rates and encourage redemption.
• Promote the Mobile Club In-Store and Online
Encourage customers to sign up for the mobile program at the reception desk, on the website and on social media platforms.
• Develop Compelling Upsell Offers
Mobile coupons do not necessarily mean straight discounts on services. Compelling offers can include cross-selling with paired purchases such as a discount on a product when purchasing a service, or up-selling through offering service packages.
• Drive More Repeat Business
For many salons and spas, customer retention is equally or more important than bringing in new customers. Mobile loyalty programs are a great way to stay top of mind with existing customers. To successfully attract and retain mobile loyalty club members, variety in mobile messaging is critical. Messages should vary and include mobile coupons as well as announcements about new employees or new available services and treatments.
• Mobile Messaging for Special Occasions & Slow Days
Mobile messaging is equally effective on special occasions such as Mother's Day as it is on driving traffic to the business during typically slower times. Tailor messages for each special occasion or provide a compelling and immediate offer to drive traffic during the slower season. Mobile messages can be segmented by area code, so targeting specific customer bases is possible as well.
To talk to a mobile marketing professional about how your spa or salon can implement an effective mobile marketing campaign, please call Cellit at 800.790.6597 or e-mail sales@cellit.com. Or you can visit www.cellit.com to see how the company develops mobile customer relationship management for its clients.
