By Kara Kamenec
You know text messaging is great for connecting with friends and family, but did you also know that when it comes to business, SMS bulk messaging offers even more value? That’s right; SMS bulk messaging holds a goldmine of benefits just waiting to be offered to customers that cost your company virtually nothing extra! In this second article of our series, we’ll examine some of the ways text message marketing allows salons to offer their customers something of real value free of any additional charge, benefiting both the customer and the business.
Everyone loves the word “free.”
When it comes to giving customers what they want, nothing is more easily accepted than that which costs little or nothing. Customers are avidly looking for deals already, meaning the deals they do find are greatly appreciated. Fortunately, text message marketing does not require the customer do any work to discover your deal. Bulk SMS messages can be directly sent to customers alerting them of specials and discounts. What’s more, you can target your text messages to a specific audience that has opted-in to your text alerts. This means only the customers who want the free product or service actually receive it. No more worrying about who will cash in on your offer. With text message marketing, you know the exact number of people you offer your discounted product or service. And because it’s a deal, or maybe even a freebee, customers are very likely to take notice of your message and your salon.
No one likes to miss out on something they had planned, but busy schedules sometimes get in the way. With bulk SMS messaging, customers can receive personal reminders, making missed appointments a thing of the past. Text messages are short and direct – the perfect channel for sending friendly reminders. Salon owners, on the other hand, gain peace of mind knowing that their customers will most likely show up to the appointment they scheduled. And because it’s bulk SMS messaging, there is no more wasted time or money put into calling individual customers each time an appointment is approaching. Text message reminder systems have seen success with a variety of industries from spas and salons to car dealerships and even medical appointments. The sudden increase in text message reminder systems comes down to a simple fact: with a text message reminder system in place, both the customer and the company benefit.
Stay in the know.
Sometimes, the most valuable thing you can give is the gift of information. Keeping up-to-date with customers about current news, such as store hours or product updates, lets the customer know you care. When customers are in the loop with your salon, they don’t have to worry about being caught off-guard with new prices or changed services. Instead they can focus on what they want from the salon, rather than what you may have in stock. Bulk SMS message updates are a great way to remind your customers of their importance, while also promoting your business. Changes happen eventually, but keeping loyal customers in-the-know safeguards that your profit margin doesn’t change as well. Whether it’s a change of hours, an updated store design or a whole new line of products, your customers deserve to know the happenings of “their" tanning salon. With SMS bulk messaging, you can keep the rapport with customers high, while advertising exciting new events, products and services – all free of any extra costs.
Text message marketing is a channel to truly offer customers some well-deserved benefits at no outside costs. With text message marketing, companies are given a platform to offer priceless information and deals to customers simply by implementing a bulk SMS marketing strategy. And because it’s a full package marketing strategy, salons automatically save on cost while their customers benefit. After all, keeping the customer positive ensures your ROI will be as well! In upcoming articles, we’ll look at more text message marketing tips of the trade.
Kara Kamenec – an avid blogger and social-network specialist – is the copywriter for Text Ripple, based out of southeast Michigan. Since 2006, the mobile-marketing company has enabled business owners in a wide variety of industries to create long-term relationships with customers through easy-to-use text messages. For more information, visit www.textripple.com or call 877.9.RIPPLE.