Quite possibly the most undervalued part of a company’s Web site, the “About Us” section can do a lot more (both good and bad) for your business than you probably realize.
You know the page: depending on the company, it can offer staff info, company history, company philosophy, testimonials – just about anything the company wants to tell about itself to current and potential customers.
But if you dismissed it because you think most customers aren’t as interested in how the salon started as they are in your specials or equipment, you’re wrong. Rohit Bhargava writes in a recent blog that About Us pages are often the No. 1 exit page for a company Web site. Which implies that what you say there matters. Here’s how to easily punch up your page:
• Write in a more conversational manner. Take a break from the marketing speak and third-person narration to openly share why you’re passionate about your business. Write as if you were talking to a potential customer who was in the room with you. A good tip is to read it out loud – if it doesn’t sound like something you would actually say, scrap it and start over.
• Adds pics, video. Introduce your staff and your facilities. Consumers like seeing faces of real people.
• Make the photos more interesting by creating a slideshow. If you don’t have the time or means to make a video, this is a quick and simple way to draw users in.
For more tips, click on the source article.
Source:
Open Small Business Forum: 3 Ways to Kill and Reinvent Your ‘About Us’ Page
