Print coupons have long been a marketing staple for tanning salon owners. However, these same business professionals would do well to get on board with Internet coupons, which almost tripled in their redemption rate last year alone (to the tune of about 50 million coupons). As society becomes more reliant upon technology – turning to mobile devices and the Internet for information and deals from businesses – marketing also becomes more Web-savvy.
In fact, business owners can learn all kinds of information about their customers simply by using this high-tech delivery system. With the appearance of a regular coupon, these mobile phone and Internet offers contain a bar code that can reveal customer information. The types of data that can be tracked include the search terms used to find the offer online, as well as the shopper’s Facebook page info (including person’s location and sex) and Internet address.
As a salon owner, you can enhance all of your marketing efforts by learning which online search terms are bringing customers your way. Additionally, online coupons can reveal which deals resonate most with shoppers, the amount of time elapsed between finding and using a coupon, and the types of offers that are most effective. In fact, the amount of information a business owner can obtain is a bit startling – right down to the customer’s name, search terms, and time of printing the coupon. Businesses can even match the consumer’s data with an in-store customer ID number, enabling them to do personal follow-up with contact information already on file. There are companies that can help you extract this information without the customer even knowing it.
This new brand of coupon even sidesteps Google’s tracking abilities. While the company does reveal information about keywords to its paying customers, it does not reveal information about unique shoppers and campaigns.
The new coupon technology is so sophisticated that it will even use multiple URLs for a company’s coupon based on which terms shoppers use to search for it. That way, traffic can be tracked based on which search terms are most popular. Again, all of this is accomplished without the shopper’s knowledge.
Online marketing companies that partner with businesses to use this technology and analyze the data it provides will be that much more in-tune with consumers. These businesses can tailor future marketing efforts around the resulting demographics to experience even greater online marketing success. That is, so long as stiffer privacy rules are not enacted to prevent it.
Related Articles:
Facebook’s Power to Recruit Tanning Salon Customers
Source:
Chattanooga Times Free Press: Coupons from web that tell stores more than you realize
