Do you consider retail sales to be a golden opportunity to educate customers – or is it just a total drag? Nick Arrojo, owner of a hair studio in New York City, suggests this is one often-overlooked area for salon professionals to shine.
In fact, despite a rocky 2009, many P&G Salon Professionals are optimistic about business in the New Year. Besides planning promotions in advance and diligently pursuing educational opportunities, keep these tips from other industry leaders in mind:
•Make plans now for you and your staff to attend professional development opportunities in 2010.
•Raise the bar on yourself by trying to exceed the level of service you already provide customers.
•Involve your staff in goal-setting. Make it a hands-on project where a visual aid is created to help everyone join together and continue working toward the same end.
•Re-examine your expenses instead of just considering revenue. If the things you’ve done to raise profits aren’t working, perhaps it’s time to see what can be trimmed (without sacrificing the overall quality of your customers’ visit).
For more helpful tips to boost your tanning salon’s business in the New Year, visit the source.
Source:
Skin Inc.: Beauty Industry Pros Offer Tips for 2010
