Intrigued by social media, but unsure of where to start? Duane Brodt, communications specialist for Coles Marketing Communications, offers a few tips:
Talk to your intended audience. Conversing with your target audience really depends on the social media platform you choose—the tone of conversation on business-oriented sites, such as LinkedIn, is different than on a social site such as Facebook. The key is to find a way to converse with your audience that works for the site and is engaging. Just remember to talk to—not at—your audience.
Share what you know. A musician uses social media to share music, because that is his or her area of expertise. You should also be sharing in your area of expertise as a salon owner. This positions you as an expert in your field, which makes people trust and respect you as an authority on all things tanning.
For more tips, visit the source.
Source:
Coles Marketing Communications: Five-Step Process A Good Start To Utilizing Social Networking, Grow Business
Related Content:
