The product: Dr. Sun RX Vitamin D Lotion by Podz Eyewear Inc.
The contact info: 785.536.3393; www.drsunrx.com
The details: Podz, already known in the industry for its super-cute colorful eyewear that comes in a convenient carrying case, is launching a lotion line. The Dr. Sun RX Vitamin D line consists of four tanning lotions: VitaminD Natural Tanning Accelerator, VitaminD 30X Bronzer with Anti-Aging, VitaminD 20X Bronzer with Tingle and VitaminD 10X Bronzing Formula with Hemp.
The benefits: Dr. Sun RX Vitamin D lotions are loaded with vitamin D, aloe, magnesium, antioxidants and other essential ingredients to improve and maintain healthy skin. The unique formula consists of a large quantity of erogcalciferol, also known as Vitamin D2, which is known for its healing properties. (Topical vitamin D2 studies have shown its ability to aid in collagen production, and while reducing inflammation and signs of photo-aging.)
The reason it works for salons: Tanners are always looking for new lotions to try and, with four formulations, there is a Dr. Sun RX lotion for every type of client. Plus, you’ve already been promoting the benefits of vitamin D to your clients—this line was designed to help you spread the positive message about vitamin D and convey consumer confidence about tanning.
The thing that caught LF’s eye: Three things, actually: The clever prescription connotation in the name; the great information about vitamin D—including a section on the latest vitamin D news—on the Web site; and the fact that Podz says each ounce of a Dr. Sun RX Vitamin D lotion contains more vitamin D than 16 ounces of whole milk!
