Marketers are turning to Twitter in droves, as the social networking site is probably the fastest-growing site on the Internet. The trendy, short bursts of information (140 characters of fewer) seem to be a perfect playground for copywriters. But Twitter marketing has its perils, including getting too much of the attention you want.
Moonfruit, a U.K.-based Web site-building company, tried to market its brand on Twitter by plugging an online sweepstakes. The company pledged to give away 10 MacBook Pro computers to the first users who included the #moonfruit tag in their tweets.
For about a day, the plan worked beautifully. The hashtags made #moonfruit a trending topic on Twitter, even above Michael Jackson. But the trend evaporated just as fast, and other sorts of traffic on Moonfruit’s site and other Web presences has not seen a sustained increase. Is that because Twitter is only good for a flash-in-the-pan campaign?
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Source:
Brandweek: Twitter Campaigns: A Cautionary Tale For Marketers
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