As business slows, the opportunity arises to repackage your business and your services. Use this time to make yourself stand out from your competition as more actionable, more affordable and more innovative, suggests this American Express Open Blog.
- Reach out to old clients and colleagues.
- Start a monthly email update for clients and other contacts.
- Set up meetings with everyone—old clients, friends, etc.
- Invest in your online presence.
- Take on a major project.
Click here for more on implementing these tips in your business life.
Source:
American Express Open Blog: 5 Marketing Tips For Freelancers During Recession