Are advertising and public relations really all that different? Not anymore, according to an article in BusinessWeek, which says the line between the two is blurring—at the heart, both are about generating positive attention for their subjects. But one big difference that remains is cost.
That is why the author of the article, Steve McKee of McKee Wallwork Cleveland Advertising, suggests looking into generating some positive, free PR about your business to supplement your advertising. He offers the following tips:
Think like a journalist. A journalist comes across tons of PR each day—you must make sure that your story is good enough to catch attention. To do this, you must show that you understand what the journalist’s audience is interested in and that your story will resonate with that autdience.
Get help if you need it. There are people out there who will give you honest feedback regarding whether something is PR-worthy. And it’s worth it, because that protects your company’s image with the press.
Source:
BusinessWeek: Why PR Is The Prescription
Related Content:
Seven Public-Relations Secrets That Get Your Business Noticed
