In food marketing, it seems these days less is more. And as the recession wears on, marketers are increasingly trying to find a balance between linking their brands with a clean and basic image while still appearing sophisticated enough to warrant a higher price, MediaPost reports.
A quick glance through the grocery store and you’ll probably notice many package redesigns to emphasize purity, authenticity, health factors and cleanliness. Have you noticed Pepsi’s new, clean packaging? How about Haagen-Dazs new five-ingredient ice cream?
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Source:
MediaPost Marketing Daily: Premium Foods, Beverages Redefine Simplicity
