As a salon owner, your main job is to serve your customers—which means that you may, at some point, have a customer that reviews your business on a review site, such as Yelp.com. On a good note, CNNMoney reports that 85 percent of reviews on Yelp are positive. But, you still need to be prepared to deal with that other 15 percent—the bad reviews.
CNNMoney columnist Chris Taylor offers the following suggestions:
Sign up. Yelp accounts are free—plus, there is now a "dashboard" where owners can track visitors to their Yelp page and post announcements.
Respond. Whether the review is good or bad, make sure to e-mail customers who post reviews to the site. (Bonus: Yelp is considering letting businesses post public responses to reviews.)
Don’t try to beat the system. To prevent owners from submitting fake reviews (for themselves or their competitors), Yelp uses a proprietary algorithm to pull down suspect reviews.
Fore more suggestions from Taylor, click here.
Source:
CNNMoney: Help For The Yelped
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