A recent About.com "Retailing" article outlines three easy ways to beat out your competition:
1. Cut costs (not marketing). Itemize your expenses, then go line-by-line with a red marker. Where can you cut back? No expense is too small – remember they all add up eventually. Do not factor marketing and advertising costs into this analysis; that is the exact opposite of what you should do during tough economic times.
2. Tap into your creativity. Right now it’s crucial to distinguish your company from the competition. The easiest and smartest place to start is in your advertising.
3. Focus on customer service. Make every interaction with your company a positive experience for every customer. From the first phone call to the printing of the receipt, the customer should feel appreciated.
Source:
About.com Retailing: Three Ways To Beat The Competition
Related Content:
