The green movement soared in 2008 and clients everywhere were requesting eco-friendly promo alternatives. Suppliers caught on and the marketplace for environmentally friendly promo products took off, but will the current economic recession erode our progress with organic and green products? BrandWeek poses the question: “Is sustainability sustainable?”
In short, eco-friendly products will be hurt by the slowdown, but only if they cost more than their alternatives. Organic products, which are generally more expensive, are seeing slower growth than other eco-friendly products that may not cost more. According to Nielsen Co., organic sales used to be strong, but they began to decline in June. The change comes as economic strife hits wealthier consumers who are more likely to buy organic.
The Organic Trade Association disagrees with the data, and claims that the price difference between organic and non-organic products is shrinking.
Source:
BrandWeek: A Yellow Light Flashes For Green, Organic
