Every year, LF analyzes the industry by looking at the events that impacted the season and the issues facing today’s salon professionals.
Factors including the high price of gas, continued conflict in the Middle East, high rates of unemployment, a roller-coaster stock market and what sure seems like a recession contributed to less foot traffic at the salon level. In fact, survey results from TanToday.com reveal that 77 percent of salons feel the economy affected their business this year, while 32 percent cited weather as a factor, and a whopping 38 percent said competition and anti-tanning legislation/media coverage impacted their business.
In our industry, there is a growing concern that people will look to save money by cutting down on luxury expenses, and tanning sessions will be one of the first things to go. Unfortunately, griping about these issues and endlessly speculating about what is to come isn’t going to do much for your business. Instead, you need to take this time to find proactive ways to grow your client base and ensure the continued success of your salon.
That’s why we have put together this list—these are LF’s Top 5 Biz Boosters, which can help your business stay afloat in these tumultuous economic tides. No matter the size and scope of your salon, the following business tips are essential to your success: changing with the industry, being an ambassador for tanning, motivating employees, advertising and rewarding customer loyalty. We hope you take the time to examine each of these areas and how they relate to your business. You never know—you might learn something that will boost your business and your spirits.
