Developing a complete skincare program for your customers can open up some important doors for your business. "Skin is in" in all respects. There is lot to know about the field of skincare and the endless number of quality product options that are available. The following are some helpful tips on entering the business.
Getting Started
The first two items on your list of priorities should be to choose a well-trained staff and a quality product line. The International Dermal Institute is one of the largest post-graduate training facilities for beauty therapy in the United States. For decades, the Institute has offered private, advanced skincare training for licensed estheticians that already have obtained state board certification.
If salon owners wish to get involved in skincare services, there are various factors they should consider. First, they have to have the space: at least an 8-foot by 9-foot room. Performing skincare procedures requires a private area. Because it is a very personal thing, the environment in which the procedures are performed should be quiet, peaceful and completely relaxing.
They also will need various types of equipment. Setting up a skincare center runs can range anywhere between $3,000 and up. Essentials include a facial couch, a chair for the esthetician, a magnifying glass, a steamer, a sterilizer, a cart to hold the products, and gowns for the clients.
Product packaging and displays also are important. They should be attractive and plainly visible to the customer. The content of the package is most important, of course. However, it is the outer cover that appeals to the client’s love of beauty.
It is important to fully educate salon staff on product use. The salon skincare specialists should know the product line inside and out. Any company that offers an in-home product line should be able to thoroughly explain the products to each customer. Many skincare companies offer product training for salon staff.
The education process also should be emphasized. A major problem in the United States is the limited training available to facialists. The majority of the professional schools’ training is dedicated to hair and nails. This is why the skincare line you choose should offer complete product training. To make your salon as professional as possible, you really should hire an esthetician.
You also need to make certain the product line with which you become involved is suited to the requirements of your clientele. A professional businesswoman needs products that are easy and quick to use and that also will be convenient to take on trips. A woman who has a simpler lifestyle, on the other hand, has a little more time to spend on tedious applications. Determine which type of woman frequents your salon most, then go with a product line to complement her, or offer lines for each if your clientele warrants it.
If you have quite a few male clients, you should choose a product line that will be appealing to them as well. Men are turned off by some scents in skincare products. Look for a line that is either unscented or just slightly scented. Though male skin varies only slightly from female skin, some procedures are performed differently on men. For example, one area of a man’s skin may be emphasized more than that same area of a woman’s skin. You also may want to add some extra products to your line for men, such as special shaving creams.
