This year more than ever, we need to celebrate tanning and our industry. The goal for each and every salon owner should be to increase awareness to the benefits of tanning and to increase the number of tanners nationwide. Tanning is a lifestyle. Tanning is relaxing and makes us look good and feel good. So why not celebrate it?!
The past few years have been difficult ones economically, so salon owners and operators need to be smart about marketing their businesses. To help you achieve this goal, you hold in your hands the 23rd edition of the annual LOOKING FIT® Tanning Fact Book. As the indoor tanning industry’s No. 1 source for information, LOOKING FIT proudly provides you this 2008/2009 Fact Book filled with all the tools you need to be successful in the daily, weekly and monthly management of your tanning facility. The information is updated each year and written specifically for you—the tanning salon owner and operator. Whether you are an industry newcomer or a veteran salon owner, this resource guide provides the most up-to-date information relating to the successful operation of an indoor tanning salon.
The information contained within the following nine chapters provides you with the most recent information regarding industry news, trends, regulations, scientific research, lamp, lotion and equipment information. Explanations of UV light, the tanning process and the FDA’s role in our industry also is included, as well as sections on business essentials such as marketing information, selling strategies, industry training and certification and much, much more. An updated Annual Lamp Application Guide and 2008-09 Buyer’s Guide & Directory can be found online at www.lookingfit.com.
Use this Fact Book as your roadmap to success. It provides you with daily tools to help manage your business more efficiently. You can rely on LOOKING FIT and its related products, such as the annual Fact Book, the LOOKING FIT Web site and The National Tanning Training Institute, to be there when you need them.
Having information available 24/7 is essential, and www.lookingfit.com features archived information on everything you need to know about this exciting industry.
The site is updated daily and features breaking news, features and commentary regarding the state of the industry. Make www.lookingfit.com your home page so you can refer to its wealth of information anytime.
Whether you are new to the indoor tanning industry or are a seasoned veteran interested in expanding your salon, adding a location or simply wanting to enhance your knowledge, the annual Fact Book is an important variable in your equation for success. This Fact Book is designed to be a ready reference guide so when you have a question, the answer can be found easily and immediately. It should be required reading for anyone serious about making their livelihood in this evolving business.
We thank everyone involved in this project, including our advertisers and those who contributed to the informative articles in each chapter. We hope this Fact Book provides you with all the tools you need for a successful future in the indoor tanning market.
Celebrate tanning,
Judie Bizzozero
Group Editorial Director
(480) 990-1101, ext. 1119
jbizzozero@vpico.com
