Designer Skin
Tanners Demand Worship Me
by Jenifer Hunt
“At this point in the season, consumers have tried the lotions on the market and want something new,” says Beth Romero, vice president of the Tempe, Ariz.-based tanning lotion manufacturer. “A mid-season launch is great because it gives salons a fresh, exciting product to sell. Tanners who have hit a tanning plateau and are finding it difficult to get darker will find it particularly desirable.”
Formulated with exclusive, proprietary ingredients, the new lotion provides the ultimate bronzing boost and takes tanners from beautiful to earth-shattering bronze luminosity while improving the skin’s firmness and elasticity. For salon owners with customers who have “stop traffic” on their to-do lists, Worship Me not only will turn heads, it will turn wrinkles and jiggles into a thing of the past, the company says.
As part of Designer Skin’s Miracle Collection, the new product is the sequel to Worship—the lotion that helped cement the company’s position as a premier lotion manufacturer. “Worship developed a loyal customer following and remains one of our best-selling products,” Romero says. “Like a sequel to blockbuster film, we knew consumers were ready for an even better version of the original. I honestly can say Worship Me is one of our best products to date.”
This is not just a repackaged formula—it’s an entirely new product that combines the tanning and bronzing features of Worship with the skin-conditioning components of a high-end firming lotion. “The color it imparts is absolutely gorgeous, and the science behind the skin-firming formulation is absolutely cutting-edge,” she says.
“We have formulated this product with a wonderful array of proprietary blends, quadruple bronzers and an exotic tropical sugar fragrance. These features differentiate it from every other lotion on the market.”
When the driving philosophy of a lotion manufacturer is “nutrition for the skin”, and when the company has a strong record of creating nourishing tanning lotions, you can bet its latest offering has been conscientiously developed to promote skin health. True to its high standards, Designer Skin formulated Worship Me with proprietary ingredients including Mega Melamax™ Optimizing Complex to deepen color, Opti-Glow™ for a radiant appearance and a healthy-looking, rosy glow, and Tyrostan®, DHA, black walnut extract, melanin activating peptide and erythrulose to accelerate the bronzing process.
“The working philosophy behind Designer Skin’s success is that skincare ingredients are not an afterthought or a marketing ploy, but rather the foundation of who we are and what we represent,” Romero says. “Our tanning lotions contain a wealth of skincare ingredients, including antioxidants critical to the health of skin. We stay in close touch with our cosmetic suppliers and are well-versed in the latest and greatest innovations the skincare and tanning sciences because the two really go hand in hand.”
The company’s dedication to product innovation and quality has made it popular with salons. Add to that strong customer service, salon support, promotional programs and education, and you have a company from which customers have come to expect only the best.
“We are where we are today because of our loyal customers,” she says. “They are our top priority. Every single policy and program we implement is designed to reciprocate that unwavering loyalty and support. That is why we only sell to professional tanning and beauty salons that offer tanning as an on-premise service.”
Designer Skin is putting “skin care” back into skincare with every tanning lotion they develop, and salon operators can bet that the company has created yet another product that is sure to be a blockbuster.
