Profit Center: Temporary Tattoos
Spotlight On: TAT International, Inc.
Kirk Knapp, owner
Benefits: Demand for temporary airbrush tattoos (TATs) are always in season, making them a good source of revenue relief for salons during the slower summer months and into the high-season. TATs can generate immediate profits or be used to promote salons’ other products and services. They attract customers interested in a service which your competitors may not be providing. Because the demographics for indoor tanning and TAT enthusiasts are similar, salons can cross-promote this service to a new customer base and their regular tanners.
Return On Investment:
The markup on TATs is relatively high—approximately 100-to-1,making them extremely profitable. TAT International, Inc. provides training via our Marketing Portfolio, as well as a plan to help salons generate a 200-percent monthly return on investment. Having a proven vehicle to generate increased revenue is especially significant to salons during the summer months.Salon Sales Pitch:
TATs look like permanent tattoos in every way, however, they have the marked advantages of being temporary, painless, inexpensive and quick to apply. Our new Duratat™ ink lasts approximately two weeks, twice as long as other leading temporary tattoo inks. This is increases TAT’s value to customers.Requirements:
A TAT system can be fully-operational within two hours. If a person can point and spray ink onto a stencil, they can be a professionally trained TAT artist in no time. No artistic ability is required.Training:
TAT International, Inc. includes a complete training kit with the purchase of every TAT system, including a training video/DVD and access to a toll-free help line for technical and marketing support.Profit Center: Sunglasses
Spotlight On: SolarEx Sunglasses
Mike Nash, senior sales associate
Benefits: Sunglasses protect eyes from overexposure to sunlight. We offer a truly extensive variety of frames and lens colors and styles to appeal to customers’ needs and to fit their lifestyles. One of the greatest benefits from working with SolarEx is our unconditional lifetime guarantee on all products. Salons can return sunglasses to us if they are not selling well—no questions asked.
Return On Investment:
According to our salon customers, return on investment for our product is relatively high—about 150 percent to 400 percent.Salon Sales Pitch:
First of all, every pair of sunglasses we offer provides the maximum level of protection—UV 400. Secondly, customers often purchase more than one pair when they are offered a sales incentive such as purchase two pairs for $15, or three pairs for $20. Thirdly, customers are secure purchasing our products because they come with a lifetime guarantee.Requirements:
We require a $50 minimum order and accept all major forms of payment for our customers’ convenience.Training:
Sales are simple, and employees do not require special training. If help is required or questions arise, SolarEx sales associates are available to assist in every way possible.Profit Center: Body Jewelry
Spotlight On: Sparkle Plenty Designs, Inc.
Andrew Sequeira, president
Benefits:
Our crystal embellished shirts and crystal jewelry accessories are great add-on sales for salon owners to increase revenue. Our crystal jewelry items are high-quality, popular, eye-catching, and the Swarovski brand adds to the upscale value of any salon. We pride ourselves in providing excellent customer service in addition to beautiful crystal jewelry.Return On Investment:
On average, the return on investment ranges between 65 percent to more than 100 percent, depending on products sold. The key selling point is the enormous brand-name appeal of Swarovski. We have many repeat salon customers who reorder frequently because customers buy out inventory almost as soon as it arrives.Salon Sales Pitch:
An effective and simple sales pitch for our crystal jewelry is, “Swarovski body jewelry will draw attention to your tan and accentuate its beauty.” These items are already loved by salon customers, so a hard sales pitch isn’t necessary.Requirements:
I would recommend that salons carrying our bracelets and toe rings present them in an attractive display and we find that black velvet looks elegant. This is not essential, but it makes a better presentation and would likely boost sales.Training:
No special training is required to sell these products.Profit Center: Body Jewelry
Spotlight On: Is It Real, Inc.
Barry and Suzanne Adler, owners
Benefits:
Fitted toe rings are comfortable to wear, easy to sell, require minimal display space, require little investment and are available in sterling silver and gold metals. Our products are made from high-quality materials and feature fine workmanship, which adds to their beauty and comfort. The various styles look great worn singly or stacked together. Multiple sales are common, and sales can be made year-round. We stand behind its high-quality products and first-rate customer service.Return On Investment:
Fitted toe rings are in high demand because they are popular and not always easy for customers to locate.Salon Sales Pitch:
The comfort, attractiveness and quality workmanship of our product line is its most enticing selling point. Emphasize to customers that because our toe rings are fitted, they will not pinch the skin and are durable.Requirements:
We do not have any special requirements for salons to add these products.Training:
No special training is required to sell our toe rings.Profit Center: Body Jewelry
Spotlight On: Dafnie LLC
Denise Walter, owner
Benefits:
Salons that prominently display impulse purchase products, such as body jewelry, can increase revenues by marketing already popular items at advantageous price points. The Dafnie Crystal Toe Ring Collection is designed and produced in the United States to ensure fashionable styles, is made with high-quality materials, is available in a “one-size-fits-all” size and appeals to customers of all ages. We provide an eye-catching display to help salons create maximum appeal and amplify visibility.Return On Investment:
Our crystal toe rings typically present a 200 percent to 300 percent return on investment, depending on where salon owners set the price-point. This is a high ROI for a product that requires no special training and sits near the register for easy add-on sales.Salon Sales Pitch:
A special sales pitch is not needed to sell these items. It is enough to simply emphasize the jewelry’s ability to attractively accessorize customers’ tans. The sparkle of the items alone draws attention, especially when arranged in the convenient and attractive point-of-purchase display.Requirements:
We do not have special requirements—a definite convenience for salon owners and operators.Training:
No special training is required to sell these cuties.
