ProSun

Equipment will set ProSun apart from other ITA exhibitors, says Philip Doffegnies, ProSun vice president. “Our equipment is different from the others,” he says. “I am proud of the program we have and feel so confident about it because it’s so wide and so deep.”

Changes to ProSun’s Omega Pro Series of sunless spray booths include a new design on the side panels and a solid glass door with a totally different frame. The changes to the line, in combination with the quality, will have an impact on customers’ needs, Doffegnies says.

ProSun also will showcase a redesign of one of its standup tanning units, the Delta 180. “It will be a more powerful unit than ever before,” he says. The redesigned version will be called the Delta 600/180 and features a lift system. At the push of a button, the lift system allows clients of different statures to achieve the position they desire; even their feet receive a tan.

Colors for the Delta line include ProSun’s standard midnight blue and warm silver, as well as lime green. With the exception of its Lumina A bed, all of ProSun’s tanning units feature optional aromatherapy via its Xsens line, in citrus, exotic and ocean scents.

A totally new three-bed line, the Onyx Series, will make its debut at the show. Each bed will have 28 lamps: the Onyx 28 SLi, the Onyx 28 SPr, and the Onyx 28 Dual.

A completely new bed model with 44 and 48 lamps is in the works for 2005.

St. Petersburg, Fla.-based ProSun saw a boost in its bottom line during the first six months of 2004. The increased sales are due to a mixture of the company’s detailed customer service and quality control. “We have a well-balanced program,” Doffegnies says. “People know they will get first-class, high-quality products with European technology and design.”

The company’s diverse repertoire includes equipment for the ever-changing market demands. ProSun can service the needs of high-end salons that require 45 lamps and up, as well as those of salons that desire a mixture of 30-, 40- and 50-lamp units.

In addition, the company offers its own line of lamps, ProTech®, which it co-developed with Light Sources, Inc.

ProSun began marketing its sunless spray-booth line around the beginning of 2004, when the trend was on the upswing. “We are always focused on cornering different markets,” he says. The Omega Pro I is a compressor unit, and the Omega Pro II is a pump unit. “The response has been very good,” Doffegnies says.

A firm believer in customer service, the company provides equipment installation as well as in-salon training. For instance, when local tanning salon owners are setting up their businesses, ProSun makes the effort to visit the facility and help the clients walk through the process.

The company’s 60-person workforce does business all over North America, Central America and South America. The U.S. market is ProSun’s top priority; however, the company recently has experienced increased international business.

“More and more we’re becoming an international company,” Doffegnies says, attributing this growth to the availability of professional information to clients. For instance, the company’s redesigned Web site is user-friendly and is a comprehensive source for all of ProSun’s equipment, parts and services.

In the future, ProSun will continue to keep its competitive edge by putting the customer first and focusing on repeat business. “It’s a people business,” he says. “You want a long-term relationship. We are very straightforward and honest. We stand behind our quality in the broadest sense, whether it’s a product or customer service.”

ProSun’s market adaptability is just one reason for its growth since it began doing business in the United States in 1994. The company strives for a well-balanced mix of customer service, effective marketing and openness to new industry developments to maintain its continued success.