Endless Sun
NTTI Offers New Sunless Course
by Rick Mattoon
The Sunless Wagon
Salons are learning that if marketed correctly, sunless tanning has the potential to gain them a new segment of customers. While some customers may not try different types of tanning beds, they might try out a great spray-on tan.
Recent surveys conducted by LOOKING FIT reveal that the sunless market is growing at an exceptional rate. Since 1999, the number of sunless units placed in professional tanning salons has grown about 200 percent. At a price tag of around $30,000, that adds significantly to an already significant investment. By the end of last year, it was predicted that approximately more than 2,000 sunless tanning units would be operational in the U.S. market.
NTTI now offers the industry's only online certification course for the rapidly growing sunless segment of indoor tanning. The course is excellent for staff who want to expand their knowledge of the sunless process while enhancing sales and service.
Sunless tanning quickly is becoming one of the most effective ways of building business and increasing profits. It provides a new service for existing clients looking to enhance their traditional tanning sessions, as well as bring in new customers who either cannot or choose not to get a conventional UV tan. Learning some basics about sunless tanning helps staff address customer needs while promoting another increasingly popular service in the tanning industry.
The new NTTI course provides participants with the sunless tanning basics and an understanding of how they work, clears up misconceptions, and provides staff with tips on using this service to increase profits.
NTTI Brings Training To Salons
NTTI continues to develop its online programs to meet the needs of salons across the Unites States. Its Web site has become one of the most popular uses of the Internet within the indoor tanning industry.
Online education has proved to drastically reduce the training costs associated with operating an indoor tanning facility. Additionally, online training can eliminate the effort and complexity of arranging for staff to attend training programs while providing a productive and cutting-edge learning experience.
In addition to the online sunless program, NTTI offers the following courses:
- Standard Indoor Tanning Certification.
- Salon Operations and Procedures.
- Sales and Customer Service.
NTTI online certification also meets the formal training requirements of nearly every state including Arizona, Florida and Ohio. Necessary professional training can be gained through NTTI's educational programs such as those offered at www.tanningtraining.com. If salons can't get to the courses, NTTI will bring the courses to them.
