Posted : 04/01/2002
DISTRIBUTOR CONNECTION
the nailco group
Distributing Nail Products And About 10,000 Other Things
Q: What does The Nailco Group (TNG) do to cater to its customers?
A: The Nailco Group strives on providing its customers with 100 percent client satisfaction. We continually offer the best incentives for our customers. These include:
- thebeautybook catalog, featuring more than 10,000 products.
- The ability to shop 24 hours a day, seven days a week at www.theindustrysource.com.
- Trained CSEs (customer service experts), many of which have owned tanning salons, all of which are very knowledgeable about our customers needs and requirements.
- 100-percent quality guarantees.
- 48-hour delivery in most areas on orders received by 3 p.m. EST.
- FREE shipping with Freight Busters.
- Lowest prices guaranteed.
- Complete shipments.
- beautypoints-- awards for loyal clients.
- Business building programs exclusively for tanning salon owners: Go for the Gold 2002 and Owner's Manual for Making Money.
Q: thebeautybook is a huge endeavor. What goes into publishing it twice a year?
A: thebeautybook is created as a tool for our clients. It delivers ease of use, encased in a "feel good" cover. Before the publishing of each issue, we evaluate product mix, product positioning, fonts and copy with our clients needs in mind. We have a dedicated staff that works on thebeautybook from start to end and the only process we source out is printing.
thebeautybook is also the only catalog in the industry that not only offers the most complete selection of business-building tanning products, but also spa, nails and hair products for those salons that have expanded into these services.
Q: What is the philosophy behind The Nailco Group's success?
Q: The Nailco Group seems to be very involved in various charity events. How do you choose which charities to be involved with and how does your participation benefit the company as a whole?
A: We thrive on helping our local community as well as national organizations. In order to gain the support of our employees, we choose organizations they truly believe in. We have more than 250 incredible employees who, without their support, we would not have been able to raise the large amounts of money we have over the past 15 years.
Last year we raised $180,000 for the St. Vincent and Sarah Fisher Center (based in Farmington Hills, Mich.), the Center's largest contribution ever. This was accomplished through DREAMS, an event created and hosted by The Nailco Group. More than 550 people gathered for an afternoon filled with delicious food, a spectacular silent and live auction, and a celebrity fashion show. We also raised $125,000 for the American Cancer Society Breast Cancer Research division, which was accomplished through our Salons for the Cure program and participation in STRIDES. In fact, our upcoming program for 2002 will include tanning salons, and we hope to have a great response.
Q: What was the experience of winning "Entrepreneur of the Year" like?
A: Winning Entrepreneur of the Year was an incredible accomplishment. It takes a true visionary to win such a prestigious award, and it was made possible by the support of our dedicated employees.
It was fabulous to have our Executive Committee at the Ritz Carlton Dearborn when my name was called (TNG made the most noise of any company) and it was also fabulous to be in Palm Springs with all the finalists.
Q: What would you want a newcomer to the industry to know about The Nailco Group?
A: We pride ourselves on offering incredible customer service and are truly committed to helping our clients succeed. We offer many education programs and business-building tools to help tanning salon owners cut expenses and make more money.
We offer thebeautybook which features more than 10,000 tanning, spa, pedicure, nail and hair products and the majority of our customers receive their orders within 48 hours or less. Also we are the only ISO 9002 (International Standards Organization) Certified company in the tanning/beauty industry.
