Australian Gold :
Heating Up For A Record-Breaking Year
New Products Take Tanning To New Extremes
Last year, the Premium Line was introduced to the Australian Gold Power of Choice chart, and the response was incredible as customers experienced maximum amounts of the most powerful ingredients. This year, Golden Tingling Glaze formula makes its debut as the hot, fiery sister to Golden Glaze and Golden Bronzing Glaze formulas. The super-hydrating ingredient--hemp seed extract--is taking the industry by storm, and new Browning Fury formula with hemp and Natural Bronzing Extracts promotes instant dark results.
Dark tanning desires ignite with Dark Fire glaze, a super-rich combination of intense tingle power and an instant, golden bronzer. This exotic formula is designed for the tingle tanner who wants immediate dark-tanning gratification. Tanners also can experience the ultimate facial tan with Sunsilk facial cream, an ultimate dark tanning formula ideal for the tingle tanner who prefers not to use a tingle product on the face.
Australian Gold has added several new and dramatic ingredients to its products including the power antioxidants, centella asiatica and shiitake extracts. Kola nut oil, kamani tree oil and Australian Blue cypress oil have been added for their super-hydrating effects. Silk peptides and oat protein have been included to diminish fine lines and wrinkles.
The Power of Choice
Successful tanning salon owners realize that the secret to the best-looking tan is knowledge about the tanning process and using the right products. The combination of these two factors makes Australian Gold tanning formulas one of the most successful product lines in the tanning industry.
According to the company, salon owners who sell Australian Gold products in their salons and haven't taken advantage of The Power of Choice selling techniques are missing hundreds of dollars in lotion sales. With more than 25 products, the company's indoor tanning line offers a unique formula for every tanner; however, if employees don't know what product to sell the client, both the salon and the customer miss out on getting the most out of lotions.
The Australian Gold Power of Choice selling program teaches salon owners and employees how to work with their clients to determine the right tanning formula for their tanning needs and skin type. The Australian Gold training team of successful sales consultants travels the United States throughout the year, conducting the seminars for thousands of salon owners who want to maximize their profit potential. The presentations are tailored to fit the needs of every salon owner, regardless of the size of their business. By customizing the presentations, they can offer basic training for the new salon owner and advanced training for the managers and salon owners.
Every year, thousands of salon owners, managers and employees attend Australian Gold Power of Choice seminars, and many have experienced a great increase in sales.
Kim Pederson, who owns nine Team Tan salons in St. Louis, is the perfect example of successful results from the seminars. She has experienced record-breaking lotion sales since she and her employees attended the seminar. In one month, her salon sold over $44,000 more in product sales than in that same month the year before.
"My employees use The Power of Choice chart and call it their Pitch Pad," says Pederson. "They can easily point out the different lotions and show the feature ingredients in each. Customers love to be able to visually compare the lotions on the chart. That way they know exactly what they are getting."
 Australian Gold's line of Hemp products. |
Pederson also believes that her sales in AG products are high because customers can't find Australian Gold products outside of select tanning salons. Her top-selling products last year were HOT! lotion and Golden Bronzing Glaze formula. Both products are high-end lotions that promote a deep, dark tan for the customer and guarantee high profits for the salon owner.
Exciting Co-Op Advertising Program
Australian Gold has made it possible for salon owners to earn thousands of dollars in cash back for their total lotion and advertising expenses. The company's Spiff promotion and co-op advertising programs have been designed with the needs of the salon owner in mind.
In fact, several salon owners have taken part in the Australian Gold Co-op advertising program and have experienced lucrative benefits. The Australian Gold Co-op program has been paying back thousands of dollars to salon owners since 1999 when the program was initiated.
There are two programs that can reap hundreds or thousands of rebate dollars for salon owners. The first is the Australian Gold "Power of Choice" Salon Claim. With this claim, a salon can earn $1 per bottle on any of the Australian Gold products from the Premium, Best and Better categories on The Power of Choice chart. The Good category offers a rebate of 50 cents per bottle for indoor tanning lotions.
The salon co-op advertising program was created specifically for professional indoor tanning salons. Salons can earn reimbursement for the exclusive advertising of Australian Gold products. According to the company, the amount of reimbursement is based on the salon's advertising and the salon's yearly purchases (Nov. 1, 2001 through Oct. 31, 2002) of Australian Gold lotions.
Last year, Janice and George Ray opened their tanning salon and began selling Australian Gold products. They heard about the advertising co-op program through their distributor and realized that it would benefit their business. The first year of business they followed the co-op guidelines and were surprised when they received thousands of dollars back in advertising co-op advertising dollars.
"We were able to reinvest this rebate money into more expensive advertising for the salon," says George. "We purchased a couple of radio spots during a slack period that really boosted business. This is the second year we are using the rebate program and we already are talking about how to utilize the co-op dollars."
Now, Australian Gold products offer a unique direct mail co-op advertising template program designed exclusively for Australian Gold products. Through Val-pak blue envelope mailing service, salon owners can create and execute a successful direct-mail campaign by utilizing template ad options and photo options supplied by Val-pak.
Direct mail is the most cost-effective way to reach specific customers, and now salon owners can reach their customers, advertise their salon and feature Australian Gold products and get reimbursed for their dollars spent.
