Tanning Tour 2000
We extend a special thank you to all the manufacturers and distributors that sponsored these legs of the Tanning Tour. Our sponsors awarded incredible products and promotional items to salon owners and staff that allowed us to stop in and share in the success of the participating indoor tanning facilities. Please look for coverage of our Tanning Tour 2001, which began last month in Minnesota.
Indiana
Darker Image
Indianapolis
Billie Jo Bishop, owner
Services: Tanning, body wraps, swimwear and assorted jewelry
Number of units: 9 beds, 1 standup
Number of employees: 5
Busy season: February to May
Average sessions per day: 180 during busy season; 75 during the
off-season
Average tanning session price: $8
Advertising Avenue: Scratch-off lottery coupons and sports sponsorships
Southern Exposure Tanning
Indianapolis
Nadine Penman, owner
Services: Tanning
Number of units: 13 beds, 1 standup
Number of employees: 5
Busy season: March to August
Average sessions per day: 200 during busy season; 50 during the
off-season
Average tanning session price: $5
Advertising Avenue: Coupons
Mirage Tanning Center
Indianapolis
David Tracy, owner
Services: Tanning
Number of units: 35 various level tanning units
Number of employees: 7
Busy season: January to June
Average sessions per day: 350 during busy season; 135 during the
off-season
Average tanning session price: $4.50
Advertising Avenue: Customer referrals and "first visit free"
coupons
Beach Body
Zionsville, IN
Ed Penman, owner
Services: Tanning
Number of units: 9 beds, 1 standup
Number of employees: 5
Busy season: February to July
Average sessions per day: 175 during busy season; 30+ during the
off-season
Average tanning session price: $5-$9
Advertising Avenue: Coupons and birthday cards
Indoor Beach
Indianapolis
Larry Philpot, owner
Services: Tanning
Number of units: 13
Number of employees: 4
Busy season: February to March
Average sessions per day: 140 during busy season; 70 during the
off-season
Average tanning session price: $5
Advertising Avenue: Daily fax to businesses
Tan Connection
Indianapolis
Mike Gilley, owner
Services: Tanning
Number of units: 28 beds, 2 standups
Number of employees: 15
Busy season: February to June
Average sessions per day: 500 during busy season; 100 during the
off-season
Average tanning session price: $9
Advertising Avenue: Radio, TV, direct mail and billboards
Hairific Tanning Club
Plainfield, IN
Tammy Carter, owner
Debbie Bavetz, manager
Services: Tanning and hair
Number of units: 9 beds, 1 standup
Number of employees: 3
Busy season: February to June
Average sessions per day: 140 during busy season; 40 during the
off-season
Average tanning session price: $5
Advertising Avenue: Coupons and local newspaper
Riley Tours
Indianapolis
Phylis Keger and Bob Ritz, owners
Services: Tanning, hair, nails and facials
Number of units: 4
Number of employees: 5
Busy season: year-round
Average sessions per day: 70 during busy season; 25 during the off-season
Average tanning session price: $6
Advertising Avenue: Word-of-mouth and local paper
Hairific Tanning
Indianapolis
Tammy Carter, owner
Kristy Taylor, manager
Services: Tanning, hair and nails
Number of units: 16
Number of employees: 5
Busy season: February to June
Average sessions per day: 300 during busy season; 90 during the
off-season
Average tanning session price: $5
Advertising Avenue: Coupons and local newspapers
Tanfastic
Indianapolis
Bill Irwin, owner
Services: Tanning
Number of units: 19
Number of employees: 8
Busy season: February to July
Average sessions per day: 350 during busy season; 100 during the
off-season
Average tanning session price: $5
Advertising Avenue: Handouts, school sponsorships and school papers
Maui Tan
Indianapolis
Joani Caruso, owner
Services: Tanning, nails and swimwear
Number of units: 8
Number of employees: 6
Busy season: January to June
Average sessions per day: 360 during busy season; 75 during the
off-season
Average tanning session price: $4.25
Advertising Avenue: Signage and marketing to local college
Hawaiian Sun
Greenwood, IN
Tracy Strong, owner
Services: Tanning and spa services
Number of units: 9
Number of employees: 5
Busy season: February to July
Average sessions per day: 140 during busy season; 50 during the
off-season
Average tanning session price: $7
Advertising Avenue: Local newspapers and fliers
Almost Sunshine
Indianapolis
Vicki Bernd, owner
Services: Tanning, candles and cards
Number of units: 7 beds, 1 standup
Number of employees: 4
Busy season: December to September
Average sessions per day: 80 during busy season; 20 during the off-season
Average tanning session price: $4.50
Advertising Avenue: Word-of-mouth and phone book
Bronze One
Indianapolis
Angela Bennett, owner
Services: Tanning and jewelry
Number of units: 10
Number of employees: 4
Busy season: December to June
Average sessions per day: 150 during busy season; 50 during the
off-season
Average tanning session price: $8
Advertising Avenue: Coupons
Innovative Tan
Indianapolis
Melinda Dismore, manager
Services: Tanning
Number of units: 10 beds, 1 standup
Number of employees: 6
Busy season: April to September
Average sessions per day: 200 during busy season; 75 during the
off-season
Average tanning session price: $7.25
Advertising Avenue: Coupons
Riviera Tan Spa
Greenwood, IN
Denise Hendershot, president
Services: Tanning
Number of units: 13 beds, 1 standup
Number of employees: 10
Busy season: January to June
Average sessions per day: 290 during busy season; 100 during the
off-season
Average tanning session price: $13.50
Advertising Avenue: Radio sponsorships
Body Works Plus
Greenwood, IN
Patty Albertson, owner
Services: Tanning, therapeutic spa services and supplements
Number of units: 5
Number of employees: 7
Busy season: November to May
Average sessions per day: Over 100 during busy season; 25+ during the
off-season
Average tanning session price: $4.50
Advertising Avenue: High school sponsorships and signage
Blue Lagoon
Noblesville, IN
Bob and Matt Camp, owners
Services: Tanning
Number of units: 9 beds, 1 standup
Number of employees: 9
Busy season: March to September
Average sessions per day: Over 200 during busy season; 60 during the
slow-season
Average tanning session price: $8
Advertising Avenue: Direct mail, local newspapers and word-of-mouth
The Sundeck
Brownsburg, IN
Denise Jensen, manager
Services: Tanning, swimsuits and accessories
Number of units: 14
Number of employees: 7
Busy season: January to June
Average sessions per day: 200 during busy season; 80 during off-season
Average tanning session price: $10
Advertising Avenue: Coupons and word-of-mouth
Malibu Tan
Indianapolis
Gina Schroeder, manager
Services: Tanning
Number of units: 15
Number of employees: 6
Busy season: February to July
Average sessions per day: 200 during busy season; 70 during the
off-season
Average tanning session price: $5
Advertising Avenue: Direct-mail coupons
Columbus
Electric Sun Tanning
Maumee and Sylvania, OH
Elise Scott, owner
Services: Tanning, swimwear, footwear, jewelry and message
Number of units: 21 between both locations
Number of employees: 17 total
Busy season: February to May
Average sessions: peak at Maumee location 200; peak at Sylvania 100
Average tanning price: $6
Advertising Avenue: Radio and direct mail
Sunny Rayz
Columbus
Kurt Wheeler, owner
Services: Tanning and nails
Number of units: 6 beds, 1 standup
Number of employees: 4
Busy season: January to July
Average sessions: 200 during busy season
Average tanning price: $6
Advertising Avenue: Newspapers, coupons and word-of-mouth
What a Tan
Columbus
David Cordle, owner
Services: Tanning and small novelty items
Number of units: 7 beds, 1 standup
Number of employees: 1
Busy season: February to June
Average sessions: Not available
Average tanning price: $6.50
Advertising Avenue: Busy directory
Life's a Beach, Dillmont Drive Location
Columbus
Cindy Mills, owner
Services: Tanning and vintage clothing
Number of units: 11 beds
Number of employees: 4
Busy season: January to June
Average sessions: 250 during busy season
Average tanning price: $5
Advertising Avenue: Fliers and "welcome packets" for new
residents
Florida Sun
Powell, OH
Doug Kuepfer, owner
Ashley Van Pelt, Manager
Services: Tanning and travel
Number of units: 9 beds
Number of employees: 4
Busy season: February to May
Average sessions: 150 during busy season
Average tanning price: $6.50
Advertising Avenue: Radio, school papers, directory and register receipts
Dolphin Beach Tanning Club
Columbus
Jim Lebay, owner
Services: Tanning and travel
Number of units: 12 beds and 2 standups
Number of employees: 7
Busy season: January to June
Average sessions: 330 during busy season; 260 during the off-season
Average tanning price: $8.50
Advertising Avenue: Direct-mail coupons, inserts and word-of-mouth
Life's A Beach
Columbus
Bethel Location
Ron Hoover, owner
Services: Tanning and distribution
Number of units: 12 beds
Number of employees: 5
Busy season: March to June
Average sessions: 300 during busy season
Average tanning price: $6
Advertising Avenue: Phone directory and word-of-mouth
Tanline
Columbus
Kimberly Dematteis, owner
Services: Tanning, hair and nails
Number of units: 4 beds
Number of employees: 10
Busy season: February to May
Average sessions: 200 during busy season
Average tanning price: $5.50
Advertising Avenue: Handouts and word-of-mouth
The Bronze Bubble
Grandview
Lisa Sliemers, owner
Services: Tanning and laundry
Number of units: 4 beds, 1 standup
Number of employees: 5
Busy season: Not established yet
Average sessions: Not established yet
Average tanning price: $5
Advertising Avenue: Phone directory
Tan Reflection
Columbus
Karen Laverack, manager
Services: Tanning and nails
Number of units: 6 beds
Number of employees: 4
Busy season: February to March
Average sessions: 170 during busy season
Average tanning price: $6
Advertising Avenue: Phone directory and coupons
Polo Tan
Gahanna
Matt Chmielewski and David Ables, owners
2 locations
Services: Tanning
Number of units: 13 beds
Number of employees: 7
Busy season: January to March with slight drop off
Average sessions: 350 during busy season
Average tanning price: multiple packages available
Advertising Avenue: Phone directory and direct-mail coupons
Tan All Over
Columbus
Rick Tope, owner
Services: Tanning
Number of units: 6 beds
Number of employees: 3
Busy season: January to March
Average sessions: 65 during busy season
Average tanning price: $7
Advertising Avenue: Phone directory and signage
Master III Mega Tanning, Hair & Nail Salon
Columbus
Shellie Orcutt, owner
2 locations
Services: Tanning, hair and nails
Number of units: 60 beds total
Number of employees: 25 between both locations
Busy season: January to April
Average sessions: Not established at this location
Average tanning price: $6
Advertising Avenue: Direct mail and word-of-mouth
Best of Bexley
Bexley
Rhonda Campbell, owner
Services: Tanning, hair and nails
Number of units: 3 beds
Number of employees: 3
Busy season: Not established yet
Average sessions: Not established yet
Average tanning price: $7.50
Advertising Avenue: Coupons, fliers, directory and word-of-mouth
Fiesta Hair & Tanning
Canal Winchester
Karen Kieser, director of operations
*240 hair and tanning salons in five states
Services: Tanning and hair
Number of units: 4 at most locations
Number of employees: 12
Busy season: January to March
Average sessions: 50 during busy season
Average tanning price: $5
Advertising Avenue: Phone directory, newspaper and radio
Total You Hair, Tanning and Nails
Columbus
Linda and Chuck Stenger, owners
Services: Tanning, hair and nails
Number of units: 7 beds, 1 standup
Number of employees: 12
Busy season: January to March
Average sessions: 250 during peak season
Average tanning price: $8
Advertising Avenue: Direct mail, billboards and participation in
community events
Sunberry Tan
Westerville, OH
Ron Campbell, owner
Services: Tanning
Number of units: 10 beds, 1 standup with plans for expansion soon
Number of employees: 3
Busy season: January to April
Average sessions: 150 during busy season
Average tanning price: $8
Advertising Avenue: Radio, coupons and register receipts
Absolutely Fine Tanning And Nails
Columbus
Theresa May, owner
Services: Tanning and nails
Number of units: 4 beds
Number of employees: 1
Busy season: February to March
Average sessions: 200 during peak season
Average tanning price: $5
Advertising Avenue: Word-of-mouth
Sunsations Tanning
Columbus
Jeff and Sue Jones, owners
Services: Tanning
Number of units: 32
Number of employees: 12
Busy season: February to May
Average sessions: 700 during busy season; 250 during the off-season
Average tanning price: $35 per month
Advertising Avenue: Cross promotions and direct mail
Aloha Tanning Center
Franklin, Ohio
Joyce and Carlos Robinson, owners
Two locations
Services: Tanning
Number of units: 14 beds, 1 standup
Number of employees: 4-5
Busy season: January to March
Average sessions: 250 during busy season; 75 during the off-season
Average tanning price: $7
Advertising Avenue: Word of mouth
Oklahoma City
Heat Wave
Oklahoma City
Stacy Cherry, president
Services: Tanning, swimwear and accessories
Number of units: 7
Number of employees: 4
Busy season: October to June
Average sessions per day: 175 during busy season; 70 during the
slow-season
Average tanning session price: $4
Advertising Avenue: Word of mouth and director ad
New Beginning
Oklahoma City
Kendra Lucas, owners
Services: Tanning and toning
Number of units: 4
Number of employees: 2
Busy season: February to July
Average sessions per day: 90 during busy season; 15 during the
slow-season
Average tanning session price: $4
Advertising Avenue: Phone directory, direct mail and word of mouth
Sun Tan U
Midwest City, OK
Dennis Kelly, owner
Debbie Wade, manager
Services: Tanning, candles and activewear
Number of units: 11
Number of employees: 4
Busy season: February to June
Average sessions per day: 200 during busy season; 40 during the
slow-season
Average tanning session price: $4
Advertising Avenue: Word of mouth and competitors coupons
Bay Tan
Oklahoma City
Greg and Dede Lafever, owners
Services: Tanning, beach shoes and candles
Number of units: 8
Number of employees: 2
Busy season: January to June
Average sessions per day: 150 during busy season; 80 during the
slow-season
Average tanning session price: $4
Advertising Avenue: Handouts, cross-promotions and Chamber of Commerce
Kokomo Tans, Inc
Oklahoma City
Ashley Shaw, manager
Shannon Houk, assistant manager
Services: Tanning
Number of units: 7
Number of employees: 2
Busy season: December to May
Average sessions per day: over 100 during busy season; 50 during the
slow-season
Average tanning session price: $4
Advertising Avenue: Fliers at local high schools
Tans Etc.
Midwest City, OK
Stephanie and Danny Choate, owners
Services: Tanning, toning and supplements
Number of units: 6
Number of employees: 3
Busy season: January to June
Average sessions per day: 150 during busy season; 80 during the
slow-season
Average tanning session price: $4
Advertising Avenue: Air Force Base newspaper
Ablazing Tan, Inc.
Moore, OK
Jeff Hunt, owner
Anita Honry, manager
Services: Tanning
Number of units: 7
Number of employees: 4
Busy season: March to June
Average sessions per day: 180 during busy season; 60 during the
off-season
Average tanning session price: $3
Advertising Avenue: Word of mouth
Tan & Tone America
Oklahoma City
Ed Shelby, owner
Services: Tanning and toning
Number of units: 25 throughout the chain of 16 salons
Number of employees: 200 total
Busy season: January to June
Average sessions per day: 800 during busy season; 200 during the
slow-season
Average tanning session price: $5
Advertising Avenue: TV, promotions and word of mouth
Electric Beach
Oklahoma City
Kim Ingram, manager
Services: Tanning and toning
Number of units: 7
Number of employees: 4
Busy season: March to June
Average sessions per day: 100+ during busy season; 50 during the
slow-season
Average tanning session price: $4
Advertising Avenue: Cross promotions and fliers
Venus Tan
Oklahoma City
Rod Meyer, owner
Services: Tanning, swimwear and candles
Number of units: 12
Number of employees: 3
Busy season: April to June
Average sessions per day: 175 during busy season; 50 during the
slow-season
Average tanning session price: $4
Advertising Avenue: Word of mouth
Sunbelievable Tans
Oklahoma City
Kim Ramsay, owner
Services: Tanning and nails
Number of units: 6
Number of employees: 3
Busy season: February to June
Average sessions per day: 120 during busy season; 50 during the
slow-season
Average tanning session price: $4
Advertising Avenue: Word of mouth
High Noon Tanning
Shawnee, OK
Randy and Joy Cowden, owners
Services: Tanning
Number of units: 22 between two locations
Number of employees: 11 total
Busy season: February to June
Average sessions per day: 250 during busy season (this location); 100
during the slow-season (this location)
Average tanning session price: $4
Advertising Avenue: Phone directory and word of mouth
Sunworld Tanning
Edmond, OK
Kenneth and Vivian Lantz, owners
Services: Tanning
Number of units: 10
Number of employees: 7
Busy season: August to May
Average sessions per day: 300 during busy season; 100 during the
slow-season
Average tanning session price: $3
Advertising Avenue: College newspaper
Hefner Beach and Club
Oklahoma City
Mike Fisher, owner
Services: Tanning and supplements
Number of units: 8
Number of employees: 3
Busy season: February to June
Average sessions per day: 165 during busy season; 20 during the
off-season
Average tanning session price: $4
Advertising Avenue: Direct marketing
At The Beach
Edmond, OK
Hoyl Belt, owner
Services: Tanning
Number of units: 82 between 4 locations
Number of employees: 20 total
Busy season: February to July
Average sessions per day: 400 during busy season; 60 during the
off-season
Average tanning session price: $5
Advertising Avenue: Radio
L.A. Tan
Oklahoma City
Lisa Arthur, owner
Services: Tanning and swimwear
Number of units: 17
Number of employees: 8
Busy season: February to June
Average sessions per day: 265 during busy season; 75 during the
off-season
Average tanning session price: $6
Advertising Avenue: Word of mouth
Tantique
Oklahoma City
Jim and Rob Collins, owners
Services: Tanning and fitness
Number of units: 64
Number of employees: 5
Busy season: January to April
Average sessions per day: 1,500 during the busy season; 500 during the
off-season
Average tanning session price: $4
Advertising Avenue: Word of mouth
No Tan Lines
Oklahoma City
Duran Sloan and Scott Rode, owners
Services: Tanning, toning and activewear
Number of units: 10
Number of employees: 7
Busy season: January to June
Average sessions per day: 250 during busy season; 100 during the
slow-season
Average tanning session price: $4
Advertising Avenue: Radio and word of mouth
