Three Keys to Successful Tanning

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Posted : 09/01/1999

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Three Keys to Successful Tanning

Editor's Note: Looking Fit is pleased to offer this new column from Wolff System Technology as a service to our readers of LOOKING FIT. During the course of upcoming issues, we will provide some insight to many of the confusing aspects of indoor tanning.

An effort will be made to present a light, sometimes humorous response to questions that arise in our industry. However, to start this column, the first response will speak to professionalism and education in our industry.

Throughout the years I have represented Wolff System Technology Corp. as a volunteer educator for the Suntanning Association for Education (SAE), I have told salon owners that there are basically three keys to a successful tanning--salon-quality products, hygiene and professionalism.

Quality Products. It pays to use high-quality products that initially may cost more; however are a much greater value overall. In the indoor tanning industry (as in many other industries), you get what you pay for. Therefore, it is wise to invest in products and services that have a strong relation to quality.

Hygiene. The salon area must be absolutely spotless as well as the tanning units, the acrylics, floors, etc. No dust, no dirt, no smells. If you have to vacuum and dust each room daily, they do so. And remember, your employees' appearances speak for your salon. They should be spotless as well as educated about the tanning process and all the products and equipment in the salon.

Professionalism. You and your staff must be professional, courteous and above all educated. There is no reason that a tanning salon in this industry should not have accredited training on indoor tanning. You are using UV radiation to alter the color of someone's skin; therefore, it is a good idea to know how to provide this type of service responsibly.

During the last few years, some people have said that the enemies of our industry are formed from a variety of different sources, including the medical community, the regulatory community, the media, etc. However, I believe that we are our own worst enemy. As an industry, all manufacturers, distributors, dealers, salon owners, as well as staff members, should be required to take accredited indoor tanning education. There are actually some states, including South Carolina, North Carolina, Oregon, Florida and Louisiana that have mandatory educational requirements in order to operate an indoor tanning facility. It should come as no surprise that these states also tend to offer very well run, professional salons.

If we all had to pass such industry education, salon owners would have the opportunity to purchase tanning products without any of the false information, hype or conjecture that has plagued our industry. This misinformation (i.e.; "safer than the sun", "indoor tanning cures psoriasis", etc.) serves to sharpen the media against us.

There are a variety of different sources that you can contact to take such training. All of the industry magazines support one source or another. Just confirm that the education is accepted in your individual state.

We look forward to your comments to the upcoming columns. If you have a question that you would like answered, visit our Web site www.wolffsystem.com or e-mail us: sales@wolffsys.com You might just find it featured in a future column.

Stay tan,
Joe Schuster

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