Ultrabronz America:

Ultrabronz America:
A Different Kind of Company

RICHMOND, Va.--The name Ultrabronz has been forever linked with high-intensity tanning. Years ago, many questioned the logic of a company that carried only high-intensity tanning systems, especially when these systems were priced thousands of dollars more than conventional equipment that was prevalent at the time. However, today Ultrabronz has emerged as an industry leader by continuing to march to the beat of its own drum.

The company remains uniquely simple as it primarily focuses on high-intensity tanning systems. "We market ourselves as a company that will make a salon owner money," states Bob Latham, vice president of the Richmond, Va.-based company. "In today's burgeoning economy, high-intensity tanning systems have proven themselves to be the most viable way to achieve that objective. We live in a country where people demand immediate gratification. Our experience has taught us that tanners are happy to pay for the immediate results they receive in an Ultrabronz tanning system."

However, Latham is quick to point out that the equipment is just the beginning. He says what truly makes Ultrabronz distinctive is the company's proven money-making formula. And, the belief in this formula is evident in the way Ultrabronz stands behind its product.

"At Ultrabronz, we not only sell equipment, we sell a way of doing business," says Jason Wilson, sales consultant. "With our marketing plan, we guarantee that every bed we sell will make a salon owner money, or we will buy it back."

It is this confidence and strategy that has allowed Ultrabronz and its customers to continually grow and prosper year after year. "Our program just makes sense," says Latham. "From a competitive standpoint, Ultrabronz appeals to any salon owner who wants to offer something different to his or her customers. From a tanner's perspective, the company offers the most convenient tan available with only two to three visits necessary per month. When you combine effectiveness and convenience, it is no mystery as to why Ultrabronz has grown so quickly."

Latham says it also is interesting to note that a large percentage of Ultrabronz America's customers are entrepreneurs, new to the indoor tanning industry. "Many of our customers are people who were looking for a business opportunity," he says. "They are people who upon seeing and understanding the Ultrabronz opportunity, decided to take the plunge."

The company also is pleased to announce the introduction of new direct finance options. "We understand the obstacles salon owners face in obtaining financing from conventional sources, so Ultrabronz has implemented several new programs designed to fit every budget," says Latham. "We want to give every salon owner the chance to pursue the Ultrabronz opportunity and our new programs give them that chance."

What is next for Ultrabronz America? "We always are looking for ways to enhance our product line and improve our services," adds Latham. "However, in the end we are going to stay true to what has made us so successful--showing people how to make money with Ultrabronz tanning systems."