Swedish Beauty

Nancy A. Foster Comments
Posted in Articles, Lotions, Skincare
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Posted : 04/01/1998

by Nancy A. Foster

Swedish Beauty

Swedish Beauty, one of the indoor tanning industry's leaders in formulating and selling indoor tanning lotions, is highlighting its new accelerators for the 1998 season.

The new products include Platinum Accelerating Tanning Fluid (with a Tingle Factor 3) and Spectrum Dark Tanning Emulsion. Also new for 1998, Swedish Beauty's accelerating tanning products now come in convenient mini-bottles (packettes), each containing more than enough for one application. The packettes are available in a point-of-sale counter display that ships with 72 packettes.

Swedish Beauty also is offering new natural body care products for 1998. They include SB Daybreak Shower/Bath Gel, SB Moisturizing Body Cleanser, SB Body Emulsion, SB Hydrating Body Oil, SB Body Mist and SB Minus Lotion.

The company's fine facial skincare products for 1998 include Day Emulsion, Night Emulsion, Facial Cleanser, Rinse-Off Cleansing Oil, Toner and Gentle Toner, Firming Eye Gel, Vitamin Milk and Eye Makeup Remover.

Swedish Beauty continues to offer its other best-selling accelerating lotions and oils including Facial Oil, Accelerating Body Oil, Solarium Tanning Formulas A and S, Melaplus, Carotene Creme, as well as UV Repair, Sunless Tanning Lotion, Frmn Tanning Enforcer, Sun Capsulz, eight point-of-sale displays and a new 1998 Tingle Armoire floor display.

Body Drench

Currently a national leader and innovator in health club and fitness amenity programs, Body Drench offers several types of products in addition to its original, best-selling Body Drench Moisturizing Lotion. The company offers several lines of tanning products that combine years of tanning research and technology with rich emollients and natural oils, sports formula SPF lotions and rehydrating and revitalizing body and skincare products.

According to the company, its research and development efforts have resulted in a significant breakthrough in tanning technology. CarboPlex, found in Body Drench Tan FX and Maximum Tanning products, is an exclusive, patented, scientifically bioengineered delivery system that provides essential skin nutrients along with proven dark tanning results, says the company.

The Body Drench Signature Series is a line of tanning products that uses only the finest, skin-enriching ingredients while delivering an ultimate deep tan. The company also offers three sweatproof and waterproof sports formula SPF lotions that are clinically tested and PABA-free for broad-spectrum UV protection.

The company's newest line of rehydrating and revitalizing body and skincare products, Hydro Balancing Body and Skin Care, was created in response to the explosive demand for Body Drench moisturizing products, says the company. It was specifically developed to promote maximum moisturization and includes luxurious shower gels, a gentle and soothing makeup remover, an intense daily facial moisturizer and a liquid velvet talc, among other innovative products, notes Body Drench.

Supre

Supre, a manufacturer of quality tanning and personal care products, offers a simple 4-step system. It includes Step 1 Rayz, for the tanner who wants to build a base tan; Step 2, for more advanced tanners who want to darken their existing tans; Step 3 Sun Recover (after tan product) helps the skin naturally recover from UV exposure; and, Step 4 offers moisturizers and Aromabody Bath & Shower Gels.

The company also offers Selftan, SPFs and Skin System Alpha Hydroxy Facial Revitalizer. In addition, Supre offers its popular Vibe and Mega Vibe. Anti-bacterial Mega Vibe is new for the 1998 season and is hotter and tans darker than Vibe, notes the company.

According to Supre, the fragrances in all of its products are incredible and their moisturization lasts for up to 12 hours. Finally, the company offers very attractive packette, counter, wall and floor displays to help salons increase their profits.

California Tan

Founded in 1987 in Los Angeles, California Tan manufactures premium quality tanning lotions that are sold in more than 18,000 salons across the nation and in dozens of beauty sun studios in 22 countries worldwide.

California Tan's line of tanning and sun care lotions consists of 46 products--some designed for use with tanning beds and others created to enhance tanning results and moisturization when sunbathing outdoors. The line also includes Heliotherapy sunscreens, sunless tanning formulas, after-sun moisturizing treatments, burn relief gel and Peepers protective eyewear.

California Tan's tanning lotions are designed to promote tanning, while at the same time providing high-quality skincare.

Visit the company's Web site at www.californiatan.com.

Black Gold

Black Gold proudly presents the newest member of its family--chillTM. According to the company, chill is the first product of its kind ever developed to keep the skin completely cool throughout the entire tanning session. It includes massive amounts of powerful tanning amino acids, vitamins and skin moisturizing nutrients.

In addition, Black Gold offers a mid-range, retail-priced line that includes Dark Tanning Formula for base tan development; as well as, Deep Penetrating Creme Formula and Deep Penetrating Oil Free Formula, both especially formulated for tanners who have hit a tanning plateau.

Sun Industries

Sun Industries recently introduced Sundash Formula 3, its new high-performance tanning lotion developed exclusively for Sun Industries by Swedish Beauty.

"All the vital ingredients for cultivating the perfect tan now are available from one source," says Jerry Deveney, director of marketing for Sun Industries. "It takes you where no tanning product has gone before."

Sundash Formula 3 contains the rich oils of avocado, macadamia nuts and babussa to "moisturize" and condition the skin for tanning. In addition, pure aloe vera and kukui oils "enhance" the actual tanning process while pro vitamins E, F and B complex "extend" the life and appearance of a tan.

Sundash Formula 3, which contains deep-conditioning ingredients and a refreshing "Ocean Breeze" fragrance, is available in 8-ounce bottles, packed 12 per case.

Australian Gold

Australian Gold tanning formulas were introduced in 1988 and are ETS, Inc.'s most popular tanning and skincare products because of their premium ingredients and golden results.

It's a fact that healthy, moisturized skin tans best, and Australian Gold tanning formulas were created with this simple premise in mind. Most of the line's products are aloe-based and contain oil of the tea tree, a plant found almost exclusively in Australia, to promote healthy skin. Natural extracts of rosemary, comfrey, passion flower, linden and others, as well as rare essential oils, also are used to maintain the skin's moisture balance and prepare it for optimum UV exposure. The use of antioxidant vitamin E in every Australian Gold tanning product helps protect the skin from wrinkle-causing free radicals, says the company.

According to Australian Gold, its tanning products also are enriched with advanced Biosine Complex(r) and Vitasome ComplexTM blends in its HOT!(r), Thrust(r) and Velocity(r) tanning formulas for ultimate conditioning so the skin can achieve the deepest, darkest tan it's capable of while retaining a youthful-looking glow.

Caribbean Gold

Aloe-based Caribbean Gold tanning formulas were launched in1992, featuring the latest in skincare technology--liposomes. According to the company, liposomes are tiny "packages" that deliver vital tanning and skincare ingredients to the deeper layers of skin to help encourage a rapid, rich tan.

Caribbean Gold products quickly became known as "on contact" products because they quickly are absorbed into the skin as opposed to the traditional emulsion form of other lotions that tend to "sit" on the skin, notes the company.

Caribbean Gold tanning formulas also utilize premium moisturizers and skin conditioners, as well as antioxidant vitamins and natural extracts.

The line includes Hurricane Force(r), FlashTM, Ultra Blaze(r) (gel), Blaze(r) (gel, spray gel, dry oil), Express LotionTM, Express GelTM and Tan Extender Lotion.

Trevor Island

Trevor Island is ETS, Inc.'s most venerable line of tanning formulas. Introduced in 1985, Trevor Island was the first line to utilize an emerging skincare technology, antioxidant vitamins. According to the company, this new and, at the time, cutting-edge technology utilized antioxidant vitamins A, C and E to help combat the wrinkle-causing effects of free radicals. Moisturizers, skin conditioners and plant-derived extracts help promote rich, golden tans and healthy-looking skin.

The line includes SciTan(r) (lotion), Dark Tanning Accelerator Lotion and Dark Tanning Accelerator Mist.

Wallaby Jack

Wallaby Jack presents its line of top-quality lotions. According to the company, it utilizes today's latest breakthroughs in tanning technology and creates lotions with only the highest-rated quality ingredients.

"Because moisture is a key element for healthy skin, we use the best known hydrating factors such as Sea Plant Extract and Aloe Vera Gel," says Glen Wittel, general manager of Wallaby Jack.

Wallaby Jack's line includes its Elite Accelerator (Step 1), designed to build a healthy tan; Lightning (Step 2 lotion) and Thunder (Step 2 creme gel), optimize the tanning experience; and, Extend Moisturizer offers excellent hydrating properties as well as mild astringents to leave the skin feeling soft and refreshed.

Kamea Therapie/Jakarta Distribution

Kamea Therapie offers tanning products with emu oil including its Original Tanning Formula, Luxury Tanning Formula, Exhilarating Tanning Formula and Daily Melanin Enhancer.

The Original Tanning Formula uses emu oil to help UV rays and tan-enhancing ingredients absorb deep into the skin, says the company. The Luxury Tanning Formula is designed for tanners who experience problems tanning damaged and toughened skin. The Exhilarating Tanning Formula is designed for tanners who want to dramatically darken their existing tan, or more quickly achieve their base tan. And, the Daily Melanin Enhancer is a three-in-one product that serves as moisturizer melanin enhancer and cooling lotion.

The Tanning Formulas now are available in colorful, glossy 9-ounce tubes and the Daily Melanin Enhancer is available in an attractive 16-ounce pump bottle. In addition, the company's Original Tanning Formula and Daily Melanin Enhancer have been improved.

Power Tan

Power Tan introduces its new super bed bottles packaging line for 1998. The new packaging includes Red Onyx, Black Onyx and Black Onyx Magic. All three lotions contain a before-tan accelerator and an after-tan accelerator moisturizer.

The products contain L-tyrosine to help stimulate melanin, vitamins A, C and E, alpha hydroxy acids to rehydrate and help repair dry skin, and pycnogenal to help prevent wrinkles, the company states.

Power Tan also introduces Hydroactive, the world's first after-tanning accelerator and Power Tan Singles--6-ounce tubes of Kick Start, Jump Start, Black Onyx, Red Onyx and an Hydroactive After Tan Accelerator/Moisturizer. In addition, the company presents three new lines--a sunless tanning line, an outdoor tanning line and Raindrops, a high-tech spa line.

The sunless tan line includes Self Action Facial Tanner with SPF 15 and Self Action with Bronzer, a combination sunless tanner and bronzer. The outdoor tanning line includes an SPF 4, 15 and 30, all waterproof formulas and a greaseless, dry, oil-free formula with no SPF, as well as Hydroactive After Tan Accelerator/Moisturizer.

TanLine, Inc./Nuvo Bronz

TanLine, Inc. presents the Nuvo Bronz skincare line which features a hyper-active, 5-step tanning system and five ultra-skincare lotions that deliver fast tanning results and great moisturizing effects.

The Nuvo Bronz Tanning System features Emerge Tan Amplifier, Axcel Tan Amplifier, Extra Tan Intensifier, Surge Tan Stimulator and Maxima Tan Maximizer.

The Nuvo Bronz Skincare System features Neutra Tan Moderator (an SPF 15 Waterproof Sunblock), Neutra+ Tan Moderator (an SPF 40 Waterproof Sunblock), Forge Tan Extender, Ascend Anti-Aging Facial Creme and Emerse.

Nuvo Bronz products have extremely active ingredients that tan faster and deliver massive amounts of moisture to the skin, says the company.

The product line is presented on the Nuvosphere, an elegant, wall-mounted merchandise display.

Island Heat

MOST Products has added two new formulas to its Island Heat line--S.H.O. Mousse and Moisturizer.

The S.H.O. Mousse is an extension of the company's successful S.H.O. Lotion and Oil. The special "Hot Action" tanning formula delivers essential tanning ingredients with extraordinary speed and incomparable results, says MOST Products.

The new 16-ounce moisturizer features a vitamin rich alpha hydroxy and aloe-based lotion with Omega 6 oils.

MOST Products continues to offer the following high-quality tanning formulas including S.H.O. Lotion, one of the industry's best-selling products; S.H.O. Oil, which contains 100-percent active invigorating oils and protovanol for the hottest, most sensuous tan possible; and, Quad Action, offering two unique formulas for specific skin types--normal to dry and normal to oily. Both feature protovanol, ATP and soluble tyrosine to greatly increase the tanning rate.

In addition, MOST Products offers a full range of waterproof and sweatproof SPFs and two powerful outdoor tanning oils, P.T.O. and S.T.O.

Inferno

The sizzling, hot line of four InfernoTM products will heat up sales while customers warm up to the trendsetting tan they thought was unattainable. Infused with ingredients that are vitamin enriched, Inferno provides a vital, wholesome look while indoor tanning enthusiasts enjoy the tan of a lifetime.

The Inferno line includes Inferno Mega Lotion Plus Accelerator, Inferno Mega Turbo Dark Tanning Creme Gel Intensifier, Inferno Sun Devil Creme Lotion Intensifier and Inferno Mega Moisturizer Plus.

Jolt

Jolt Suncare Products offer seven innovative formulas to create and maintain the perfect tan. According to the company, it's "no sweat" with Jolt.

The line includes JoltTM Dark Tanning B.T.U. Lotion, JoltTM Dark Tanning B.T.U. Gel, JoltTM Dark Tanning B.T.U. Oil, JoltTM High Voltage Dark Tanning Cream Gel; JoltTM Sunless Cream Gel, JoltTM Sunblock Sport SPF 25 and JoltTM Moisturizing Body Lotion.

Tantique

Tantique formulas were introduced in 1993 and feature a unique scent, the speed of other liposome-based products, as well as sunflower oil to supply the skin with extra moisture.

The Tantique line includes Wild(r), Exotic Accel Gel and Exotic Tanning Accelerator Lotion.

Xcess, Xceed and Xtra Step

Professional Tan Distributors introduces its three steps to an exceptional tan for 1998 including XcessTM, XceedTM and XtraTM Step. According to the company, the process begins with Xcess Professional Tanning Formula that combines cold-pressed botanical complexes with natural vitamins and minerals to stimulate epidermal circulation for maximum tanning results.

Next, indulge the skin with Xceed Professional Strength Tan Optimizer. A combination of rare and exotic herbal botanical complexes, along with maximum levels of active tanning ingredients that bolster the skin's barrier layer to allow for maximum tanning results, notes Professional Tan.

Finally, Xtra Step Moisturizing Body Cream's exclusive botanical extract complex offers moisturizing support to dry, irritated skin. Formulated with soothing calendula, refreshing orange flower, calming yarrow and replenishing elder flower, Xtra hydrates even the driest skin, says the company.

Touch of Bali

Made with the recently developed KukuaTan ComplexTM, Touch of Bali products offer a blend of exotic herbs and botanicals, as well as sea and fruit extracts for a ravishing, dark tan. The seven products in the line include Fiery Red Ginger Tanning Lotion, Ruby Red Banana Spray Tanning Lotion, Bamboo Tanning Mud, Java Gelee (tanning gelee), Mahakanni Self Tanner, Kava Bronzer (instant bronzing gel) and Vanilla Bean Daily Moisturizer.

According to the company, Touch of Bali eliminates the hassle of the step tanning systems by offering simple products that can be used in any stage of the tanning process.

Indian Summer

MOST Products offers the Indian Summer Dual-Action tanning formula product line that includes Dual-Action Lotion, Gel and 360 Mist.

According to the company, the Indian Summer family of Dual-Action formulas contain Protovanol, a natural ingredient that works with skin proteins to develop a tan that is completely independent from a melanin-based tan.

The lotion is available in five fragrances including original vanilla, mango coconut, baby powder, orange spice and wild cherry. The gel and mist are available only in vanilla.

The Indian Summer product line also features Cinnsation, the only tanning formula with soluble tyrosine and the company's exclusive Protovanol accelerators, plus a cinnamon fragrance. Cinnsation's ingredient combination produces immediate and superior tanning results never before achieved, notes MOST Products.

Nitro

According to Nitro, its revolutionary formulas are so powerful and energizing, they will exceed all tanning expectations.

The Nitro line includes NitroTM Hurricane-Step 1 Dark Tanning Lotion, NitroTM Cyclone-Step 1 Dark Tanning Gel, Nitro Laser-Step 1 Dark Tanning Dry Oil Spray, NitroTM Top Fuel-Step 2 Cream Gel Lotion, NitroTM Tidal Wave-Step 3 Moisturizer, NitroTM Fire-Step 4 Dark Tanning Cream Lotion, NitroTM Blizzard-Step 4 Dark Tanning Cream Lotion and NitroTM Awesome-Step 5 Dark Tanning Cream Lotion.

Sunlight Hypoallergenic

Targeting tanning consumers with sensitive skin, and those who don't want traditional tropical fragrances of tanning lotions, Sunlight created hypoallergenic formulations that generate dark, golden tanning results.

California Tan's Sunlight line offers six tanning products, including Commence Step-1 Tanning Lotion, Develop Step-1 Tanning Gel, Recreate Step-1 Facial Tanning Formula, Transcend Step-2 Tanning Lotion, Paradox Step-2 Tanning Mousse and Surpass Step-3 Moisturizer.

Sunlight Hypoallergenic tanning products are available through authorized California Tan distributors nationwide.

Oasis

OasisTM Suncare Products combine nature's finest botanicals with ultra-hydrating liposomes to produce a radiant tan and soft, smooth skin.

The Oasis line includes OasisTM Cream Gel, OasisTM Cream Gel Mist, OasisTM Cream Lotion, OasisTM Sunless Cream Gel, ParadiseTM Tan & Tone Cream Gel and OasisTM Moisturizer.

Tantrix

Interlectric Corp. offers Tantrix Creme, Tantrix Gelee and Super Sun Tantrix Dry Mist.

According to the company, Tantrix is free of dyes and ingredients that may create skin irritation. Packed with L-tyrosine for deep melanin stimulation and aloe vera for maximum skin hydration during tanning, Tantrix prepares the skin to respond to UV rays in a clean and clear way, Interlectric notes.

The affordable Tantrix line offers a light, honey-almond scent and is specifically designed to never cloud acrylic, the company adds.

Furthermore, Super Sun Tantrix Dry Mist is clear and will not stain floors, walls or beds, adds the company.

Signature M

According to MOST Products, its Signature M Tanning Accelerator Mousse is one of the industry's best-selling mousses. The company's exclusive combination of soluble tyrosine and Protovanol helps tanners achieve an incredible, dual-action tan, the company says.

Additionally, the product's powerful, light-bodied oils help prepare the skin to accept and enhance ultraviolet light. According to MOST, extra moisturizers have been added to make Signature M Tanning Accelerator Mousse the most comprehensive tanning accelerator mousse available.

Stages Sunblast

The driving force behind Stages Sunblast tanning system is its Thermoplex Complex. According to the company, Thermoplex's powerful ingredients deliver unsurpassed tanning results, while AHA (fruit acids) moisturize and condition skin for a healthy, youthful look.

The Stages Sunblast tanning system includes Stages Sunless Cream Gel, Sunblast Dark Tanning Cream Gel, Sunblast Dark Tanning Cream Lotion, Sunblast Dark Tanning Cream Lotion Mist, Sunblast Moisturizing Lotion and Sunblast Stage 4 Dark Cream Lotion-Tingler.

IST

The IST tanning line is precision formulated with industrial strength levels of super-hydrating moisturizers and antioxidant complexes to generate healthy, conditioned skin--essential for forging the deepest, darkest tanning results.

IST is comprised of three zones--the Industrial Sheen ComplexTM in Zone 1 for beginning tanners includes Grease and Tanning Fuel, that deliver optimum tanning results; the MelanochromeTM compound found in Zone 2 lotions for advanced tanners include High Octane and Heavy Duty Tanning Oil and drive a tan even deeper for darker, richer results; and, Zone 3 is for all tanners and includes Lube and Sub-Zero to help enhance and prolong the depth of a tan.

Aloe Gold

Aloe GoldTM is a breakthrough line for individuals who want to obtain a deeper, longer-lasting tan, while protecting their skin naturally and beautifully.

The Aloe Gold line includes Aloe GoldTM Max-10 Plus, Aloe GoldTM Dark Tanning Lotion, Aloe GoldTM Greaseless Oil Spray and Aloe GoldTM Dark Tanning Gel.

Tropical Seas, Inc.

Tropical Seas, Inc., says get back to tanning basics at reasonable prices.

The company offers Bimini Basics Step One including Bimini Bronze Rapid Tan Complex, Bimini Booster and Sea Mist Amplifier. Bimini Basics, made with L-tyrosine and aloe vera, are great to help build a base tan, notes Tropical Seas. In addition, Bimini Bronze Rapid Tan Complex offers "double" the derivatives proven to help with the tanning process.

Bimini's Step Two product, Bimini Platinum, contains thousands of tiny micro mirrors that help redirect UV rays and promote a quicker, deeper, darker tan. Platinum also contains rich levels of moisturizers to help the skin rehydrate during the tanning process.

Finally, Step Three En Fuego is a super enriched bio-molecular formula with an advanced liposome delivery system. The quick to rub-in, non-greasy formula also contains rich levels of moisturizers and helps rehydrate the skin during the tanning process. En Fuego is for tanners with a good base tan.

Tropical Seas also offers Bimini Blast (spray-on body splash in three fragrances), Bimini Gold Shimmer & Moisturizer, Nuke It Sensuous Body Silkening Oil and Beach Buff, a full line of outdoor SPF products. In addition, the company offers afterburn treatments, as well as Bath & Body Treasures.

Jan Tana Tanning Essentials

According to Jan Tana Tanning Essentials, tanning has never been easier.

For indoor tanning enthusiasts, the company presents Jan Tana Triple Accelerator Plus Lotion, Oiless Oil or Gel. The products contain maximum levels of three accelerators for the darkest tan possible. Jan Tana also offers Jan Tana's Golden Sunless Tan, as well as Jan Tana's Face & Body Bronzer. In addition, the company offers Jan Tana's Fast Tan.

For serious bodybuilders and fitness competitors, Jan Tana presents Jan Tana's Show Tan or Competition Tan.

Finally, Jan Tana Tanning Essentials offers its gentle exfoliating Pre Tan Scrub, collagen and vitamin enriched Deep Moisturizer, pH balanced Shower & Bath Gel and easy Hair Remover.

Wild Tan

Wild TanTM was developed specifically for those tanners who want extremely active ingredients, so they can tan faster and maintain their tans. According to the company, its new development in skin technology, the Lamellar Matrix System, increases skin moisturization while tanning. The skin accepts this new technology because the lipid structure is found within the skin, therefore, accepting it instantly.

The company's products offer five all-natural homeopathics (tanning actives), as well as unipertan V2002, glucose tyrosinate, L-tyrosine and copper peptides.

Wild Tan Step 2 products feature 8-ounce Jaguar Juice LotionTM and Kool KodiacTM Lotion for base tanners who want to double the action in their tans.

In addition, Wild Tan offers Step 3 intensifiers including Golden LionTM and Hot TigerTM lotions. And, for those who prefer a dry oil, the company offers Black Panther Dry Oil Spray.

The Wild Tan line also includes Silky Seal, a skin rejuvenating creme which reduces fine lines and wrinkles, and promotes smoother, younger-looking skin.

Eclipse

Professional Tan Distributors' Eclipse Ultra Dark Tan Intensifier and Tropical Sunfire Extra Strength Tan Maximizer have been reformulated.

"Eclipse was designed to help serious tanners achieve the hottest, richest and longest-lasting tan in the shortest time possible," says Jason Haynes, chief operating officer for the company, "all while helping to keep the skin soft, moist and supple. And, its packaging is simply gorgeous."

The Eclipse line is available in 6-ounce tubes.

T.W. Tan/Fiesta Sun

T.W. Tan is the exclusive distributor of Fiesta Sun, one of the newest lotions for 1998. The entire Fiesta Sun lotion line offers salons a high-quality product that is affordably priced and delivers premium tanning results.

The Fiesta Sun line includes Fiesta Sun Hace Sol (it is the sun), designed to accelerate and intensify a base; Fiesta Sun Hace Frio (it is cold), formulated for advanced color acquisition and a deeper color tone; and, Fiesta Sun Hace Calor (it is hot), a serious lotion for serious tanning.

In addition to Fiesta Sun, T.W. Tan carries the new lotions from California Tan, Supre, Swedish Beauty, Power Tan and Australian Gold.

Soakin' Up The Rays, Inc.

Soakin' Up The Rays, Inc. is charged up for 1998. This year, the company introduced two new Soakin' Up The Rays products--Charged RaysTM and Supercharged RaysTM. The unique formulas are designed for super serious tanners who want to see their tanning product working before, during and after their tanning experience.

Soakin' Up The Rays also introduced ResultsTM, a new super strength, non-charged tanning product. In addition, the company offers Ultimate Strength Tanning IntensifierTM, Plateau BusterTM and IntimidatorTM.

Synergy Tan

Synergy Tan's hot new trio, Synergy TanTM 1-2-3, was developed specifically in response to salon owner requests for a contemporary, powerful and uncomplicated tanning line. According to the company, with each product referring to the next and direct easy-to-understand product descriptions, it won't take a technical expert to illustrate their immediate value to tanning clients.

Synergy Tan's trio includes BeginTM, a Step 1 accelerator; EmblazonTM, a maximum intensity Step 2 accelerating and intensifying lotion; and, NourishTM, a sophisticated daily moisturizer fortified with alpha hydroxy moisturizers, pure botanical extracts and vital lipid replacement.

According to Synergy Tan, all three products provide the vital nutrients essential to achieving a rich, long-lasting and vibrant-looking tan. In addition, the new line combines premium packaging, excellent price-points and pleasant aromas, the company notes.

HP2000 Tanning Products

HP2000 is a comprehensive line of high-performance tanning formulas designed to provide the ultimate tanning and skincare experience.

The HP2000 product line includes a Tan Maximizing Lotion, Super Dry Body Oil, Facial Booster and Melanin Enhancing Moisturizer.

HP2000 products have a threefold tanning plan--to accelerate, moisturize and protect. Maximum strength levels of the company's exclusive tyrosine formula penetrate quickly for fast, dark results, while pure aloe vera heals, softens and nourishes the skin's cells. In addition, HP2000 products contain vitamins A, C and E to block damaging free radicals and protect tissue against oxidation, minimizing lines and wrinkles. In addition, the light, greaseless, fresh-scent formulas absorb instantly and neutralize tanning odor.

According to the company, its products are suitable for the vast majority of skin types including experienced tanners, as well as individuals with fair and/or sensitive skin.

Ultimate

Ultimate is focused on researching and developing the world's most powerful indoor tanning formulas. All of the company's products contain its unique Maximum U.V. Absorption TechnologyTM.

According to Ultimate, this technology delivers and binds nutrients to the skin cells during ultraviolet exposure while hydrating properties lock in a protective layer of moisture nourishing the skin to maximize tanning results. In addition, the company's specialization in the manufacturing of indoor tanning formulas allows it to produce the highest-quality products with the latest developments in tanning research.

The Ultimate product line includes intensifiers (base tan builders)--Maximum Strength LotionTM, Super Dry OilTM, Silk CreamTM; and, advanced intensifiers (beyond the base tan)--Voodoo OilTM, VoodooTM, FierceTM and ReactTM.

Performance Proven Products, Inc. (KIS Tanning Products)

Are your customers tired of Step 1, 2 and 3 levels or the different stages they have to achieve before they can buy a certain tanning product? Performance Proven Products, Inc.'s new line KIS--short for "keep it simple"--eliminates the confusion. The line includes Super, Ultra, Mega, IntenCT and Skin Quencher. And, the company says, KIS tanning accelerators sell themselves.

KIS tanning accelerators are formulated to intensify the UV exposure and excel your tan to its highest level by using the philosophy of moisturization and magnification. The products contain optimum levels of L-tyrosine and many other tanner friendly ingredients.

In addition, Performance Proven Products has created the "Moisture Meter," which ends the customer's confusing process of picking out the right lotion for themselves.

"At a glance, the moisture meter graphically shows the amount of activator in each product," says a company spokesperson. "The more activator, the darker the tan. It also is designed for tanners at any level of darkness."

Natural Blends

Natural Blends offers a complete line of tanning formulas based on cutting-edge skincare technology with high levels of tanning agents.

The products line varies in price-points from $10 to $30 and includes Boca Blast, Florida Fire, Southbeach Scorcher and Bronzkin formulas. According to company founder and president Chris Meikle, by offering superior products at reasonable prices, Natural Blends has shattered the notion that high cost means results.

"We are a family owned and operated company that guarantees all of its products extensively," he says. "The basic principle on which I founded the company is that you don't mess with a winning program."

Florida Tan Products/21st Century

Florida Tan Products features 21st Century, a high-speed tanning product that will generate new levels of polished dark tans for customers wanting the most per session.

21st Century was designed for the discriminating tanning consumer and contains the highest tyrosine base (approximately 40 percent) combined with methyl nicotinate and nicotine acid which pumps tons of oxygen into the tissue allowing the tyrosine to penetrate quickly, the company says.

According to Florida Tan Products, 21st Century has a reddening affect which develops into a tan hours later. In addition, 21st Century has ingredients that will keep the tissue soft after tanning without the sticky feel or after tan odor, notes the company.

Finally, Florida Tan Products says 21st Century has a pure aloe vera base which helps regenerate and repair cell tissue damaged by UV light.

Universal Research Laboratories/Mayan Secrets

Universal Research Laboratories recently introduced its Mayan Secrets tanning, skincare and health and nutritional product line for 1998. The products are scientifically formulated from the earth and combine the secrets of different medicinal herbs and alternative healing remedies of Mayan medicine men, as well as the latest advancements and discoveries in biochemistry and molecular biology that allow maximum health, skin protection and tanning benefits.

According to Universal Research Laboratories, the Mayan Secrets product line will allow salons to have year-round, non-seasonal retailing business.

The company manufactures its products using environmentally-friendly techniques with no animal testing.

Manolo's, Inc.

Manolo's, Inc. recently introduced its 1998 premiere system for indoor and outdoor tanning. According to the company, the original physician formulated, all-natural, non-comedogenic, pH balanced product line contains new state-of-the-art formulations and put into effect the latest research and discoveries in biomolecular medicine, skincare, health and longevity.

Manolo's uses the synergistic balance of nature to ensure maximum preparation, tanning and protection for the skin. In addition, the company practices environmentally-friendly manufacturing and recycling techniques, as well as no animal testing or byproducts.

UltraSun Professional/Sunfit Power Bronz

According to UltraSun Professional, its new Sunfit Power Bronz has become Europe's "most wanted" lotion. Now, the company is offering Sunfit in the United States.

According to Cory Schechter, director of sales for Sunfit, it is the first tanning bed lotion for the advanced tanner that includes everything needed for the perfect tan.

"It's a new generation of tanning lotion that incorporates an intensifier, accelerator and moisturizer--all in one," she says. "Sunfit Power Bronz has it all. It's great for pre-tanning, during tanning and after tanning. It's all you need."

Charles Kar'i

Charles Kar'i is an upscale line of tanning lotions sold only to professional salons. It has the sophisticated look and quality offered at cosmetic counters in finer stores and exclusive spas.

The complete line of Charles Kar'i tanning lotions comes in three phases--from Phase I, which awakens untanned skin gently, to Phase III, which magnifies the tanning results of the advanced tanner.

In addition, the company offers the exquisite Charles Kar'i Body Bath and Charles Kar'i Moisturizer, which gives the skin a fresh, youthful appearance.

Desert Bronze Corp.

Desert Bronze Corp. is introducing a completely new packaging concept for 1998. The product line includes a tan accelerator lotion with aloe and melanin, a tan accelerating spray oil, and Desert Bronze's Signature Tan Accelerator Complex. The company also offers a full line of resort suncare products.

Pur Poison

Technique Laboratories Corp. offers Pur Poison tanning lotion, an all-natural botanical formula containing Copaiba Balsam oil which maximizes UV light by pulling it deep into the skin's tissue. In addition, Pur Poison contains psoralea and exotic plants to produce a photosensitive effect that stimulates pigmentation and delivers a deep, dark tan, says the maker.

Tanning WorldTM

Tanning World proudly presents its new line of tanning products which includes Facial Tanners, Intansivity and Hydrogel.

According to the company, Facial Tanners contains revolutionary new ampules and provides a quick and deep golden tan. In addition, Facial Tanners' concentration of superior ingredients stimulates collagen growth and metabolism and keeps skin hydration in balance.

Tanning World's 2-Phase Dry Oil Intansivity is offered in a 7.5-ounce bottle and its super intensive Hydrogel also is available in a 7.5-ounce bottle.

Tanning World's new product line is offered exclusively through World SunCare Products Corp.

Doctor Bronze Solar Potions

Doctor Bronze Solar Potions offers NV Solar Potion. According to the company, NV Solar Potion is developed from ancient lava flows believed to help eliminate harmful toxins and purify the skin. The product combines the moisturizing benefits of DHTTM with a powerful blend of tanning nutrition including vitamins, proteins, copper and the Tan Extension ComplexTM.

In addition, Doctor Bronze offers the MAX Potency Potions with Mystical Botanicals line and the Elementals line featuring brand new Solar Potions with Doctor Bronze's new exclusive ingredients PhotoTheraputic HerbolicsTM.

Hobe' Laboratories, Inc./Sunaturals

Hobe' Laboratories, Inc. offers Sunaturals, a complete line of premium all-natural skincare products for the indoor tanning industry. According to the company, each Sunaturals skincare product is formulated with Hobe's own unique Bio-Ferm Herbal Complex, which contains more than two dozen herbs and botanicals. In addition, the Bio-Ferm Herbal Complex requires an elaborate 120-day process to extract maximum potency, the company notes.

According to Hobe', Sunaturals' products have been proven to offer outstanding benefits for improving the look and feel of skin.

Black Poison Oil

Technique Laboratories Corp. offers Black Poison Oil, a special oil formula that utilizes shea butter to quench the skin's thirst for moisture. In addition, Black Poison contains Copaiba Balsam oil and psoralea, which draw the UV rays deep down into the skin and leave it luxuriously dark, yet, subtly tan.

O.L. Products, Inc.

O.L. Products, Inc. offers its new Blame It On Rio Advanced Formula3. According to the company, the intensifying Step 3 lotion was created in direct response to customers' requests. Rio Advanced Formula3 has triple the actives of the company's original blend. The new formula also contains O.L. Products' breakthrough Tyro-Tan3TM, that guarantees high-intensity color and optimum skincare, notes the company.

In addition, O.L. Products offers Blame It On Rio Step 1 Amplifier, Blame It On Rio Step 2 Optimizer, Bravo Private Reserve and Body Butter Dry Oil.

DNA

According to Technique Laboratories Corp., its DNA is the first self-adjusting, micro-balancing tanning formula of its kind. The company's new "tan-in-a-can" individual foil packaging guarantees product freshness and the highest level of effectiveness. In addition, the exclusive DNA complex works to jump start melanin production to build a better tan from within, notes Technique.

Zabari

Zabari introduces the power of new Ultimate ZabariTM High Performance Dark Tanning Lotion in a new .75-ounce size. According to the company, Ultimate Zabari is specifically designed for those who have reached their tanning plateau and seek the "Ultimate" tanning results at a price that is affordable.

The new formula contains the new Melacytris ComplexTM, a unique combination of melanin, allatoin, L-tyrosine, alpha hydroxy, cupropeptides and antioxidants.

Zabari continues its unique product presentation with the use of authentic Siberian Tiger stripe patterns transposed onto each bottle.

SHAZAM

Technique Laboratories Corp. offers SHAZAM Me Tan, a five-in-one magical tan booster. According to the company, SHAZAM contains five special ingredients to help deliver an intense tan. In addition, SHAZAM is a powerful, yet, gentle formula to help tanning enthusiasts achieve a deep, dark magical tan, notes Technique Laboratories.

Climaxx

Climaxx is the original 24-carat gold tanning gel, says its maker, Technique Laboratories Corp. According to the company, it has spared no expense to bring tanners the best tanning formula by adding sericin, a unique protein to moisturize; squalane, an expensive facial treatment ingredient; and, ginger root extract, to help increase and stimulate the tanning process.

"All are among nature's best ingredients to aid tanners in reaching their highest level of tanning," says a Technique Laboratories spokesperson.

Intense Tanning Products

Get philosophical with Intense Tanning Products. According to the company, its philosophy is quite simple--to create products that produce optimum tanning results without sacrificing skincare.

The Intense product line has been designed to accommodate a broad range of skin types. The line includes Intense Gelee, Intense Lotion, Intense Dry Oil and Intense-A-Fire Lotion.

Ancient Secrets

Ancient Secrets presents Integrity One Mystical Tanning Potion. Formulated with sweet extracts and an exotic blend of oils and herbs, Integrity One also has the kind of scent that lingers on your mind.

The intensifying potion for tanning and daily moisture is available in an 8-ounce lock pump dispenser bottle. The company also offers Ultra SunGlobesTM eye protectors.

Additionally, Ancient Secrets is looking for distributors.

Jamaica Me Crazy

Technique Laboratories Corp. offers Jamaica Me Crazy. The line includes three products--Cool Tan, Magnifying Lotion and Red Hot.

Cool Tan is for the beginner to intermediate tanner. It contains Cool Tan Complex to keep tanners cool and refreshed during tanning, while a unique blend of amino acids aids in the process of a deep tan.

Magnifying Lotion is the next step in the Jamaica Me Crazy line of tanning products. It contains Sunplex 710, an all-natural amino acid blend and psorlan, an exotic plant known for its ability to attract and draw UV light deep down for the darkest tan possible.

Finally, Red Hot is for the experienced tanner willing to go one step further. Formulated with a multilevel amino acid blend, Red Hot gives tanners a warm sensation while tanning.

Hoss Sauce

Hoss Sauce offers an impressive array of quality tanning products. In fact, the company offers 14 different items in various consumer-friendly sizes with quality being offered in each price point.

The Hoss Sauce product line is Ultra Dark(r), a facial-strength lotion; Silver Strike(r); Texas Heat(r), Scorch(r), FireStar(r), Ultra Dark2(r); and, the product that features the "stolen tingle" OUTLAWTM. According to the company, all of its products are very popular and each one lives up to the claims made about it.

"Hoss Sauce products proudly live up to the claims made in our advertising," says Dale Hansen, CEO of the company. "Our products are manufactured with only the finest ingredients available to the cosmetics industry today. Quality is No. 1 at Hoss Sauce and it is what brings our customers back time and time again. Repeat sales are very important to any salon owner."

Aegean Corp./EOS

The Aegean Corp. offers the Earth Ocean Sky (EOS) line. According to the company, EOS captures the essence of the Mediterranean by bringing its users the proper balance of tanning elements and moisturizers.

The line includes EOS Tanning Lotion, EOS Facial Oil, EOS Tan Extender Moisturizer and EOS Body Oil.

Lotion Resource Directory

Where to find all of the products featured in Lotions 1998: As Good As It Gets.

Aegean Corp.
7308-C E. Independence Blvd., Suite 206
Charlotte, NC 28227
(704) 841-8332
(888) 270-1480

Aloe Gold
104 Laurel St., Suite 200
Brainerd, MN 56401
(800) 523-1438

Ancient Secrets
P.O. Box 32127
Fridley, MN 55432
(612) 450-0693

Australian Gold
6270 Corporate Drive
Indianapolis, IN 46278
(800) 448-3218

Black Gold
5200B W. 211th St.
Farmington, MN 55024
(800) 774-6696

Black Poison
(see Technique Laboratories Corp.)

Body Drench
1434 W. Main St., Suite 402
Lebanon, TN 37087
(615) 449-4899
(800) 722-2639

California Tan
270 N. Canon Drive, Suite 1297
Beverly Hills, CA 92010
(800) SUN-CARE

Caribbean Gold
6270 Corporate Drive
Indianapolis, IN 46278
(800) 448-3218

Charles Kar'i
200 S. 31st St.
Paducah, KY 42001
(800) 808-5444

Climaxx
(see Technique Laboratories Corp.)

Desert Bronze Corp.
P.O. Box 97315
Las Vegas, NV 89193-7315
(702) 433-5052
(800) 679-1789

DNA
(see Technique Laboratories Corp.)

Doctor Bronze Solar Potions
104 Hillsboro Ave., Suite 2
Floral Park, NY 11003
(800) IS-4-A-TAN

Eclipse
(see Professional Tan Distributors)

ETS, Inc.
6270 Corporate Drive
Indianapolis, IN 46278
(317) 290-8982
(800) 842-1327

Florida Tan Products/21st Century
631 W. Highway 50
O'fallon, IL 62269
(800) 670-3422

Hobe' Laboratories, Inc./Sunaturals
4032 E. Broadway Road
Phoenix, AZ 85040
(602) 257-1950
(800) 528-4482

Hoss Sauce
P.O. Box 30417
Portland, OR 97294
(800) 275-2855

HP2000 Tanning Products
10466 Airline Highway, Suite D
Baton Rouge, LA 70816
(504) 293-0320
(800) 994-8802

Indian Summer
(See MOST Products)

Inferno
1014 Laurel, Suite 200
Brainerd, MN 56401
(800) 241-4922

Interlectric Corp.
1401 Lexington Ave.
Warren, PA 16365
(814) 723-6061
(800) 722-2184

Intense Tanning Products
23241 Laurel Wood
Lake Forest, CA 92630
(800) 321-1308

Island Heat
(See MOST Products)

IST
P.O. Box 91150
City of Industry, CA 91715-1150
(888) 4-IST-IST

Jamaica Me Crazy
(see Technique Laboratories Corp.)

Jan Tana Tanning Essentials
P.O. Box 4588
Lynchburg, VA 24502
(804) 239-8262
(800) JAN-TANA

Jolt
2755 Highway 55
St. Paul, MN 55121
(800) 316-7612

Kamea Therapie/Jakarta Distribution
1224 E. 14th St.
Russellville, AR 72801
(501) 890-6600
(800) 320-5421

Manolo's, Inc.
5446 Peachtree Industrial Blvd., Suite 531
Chamblee, GA 30341
(888) 262-6367

MOST Products
326 Kalamazoo Ave.
Kalamazoo, MI 49007
(616) 381-MOST (6678)
(800) 331-MOST (6678)

Natural Blends
2520 N. C.R. 427, Suite 164
Longwood, FL 32750
(407) 260-0699
(800) 730-5359

Nitro
33 S.E. 11th St.
Grand Rapids, MN 55744
(800) 556-4876

Oasis
1014 Laurel, Suite 200
Brainerd, MN 56401
(800) 421-7314

O.L. Products, Inc.
2300 Tall Pines Drive, Suite 125
Largo, FL 33771
(813) 539-7333
(800) 746-8755

Performance Proven Products, Inc.
(KIS Tanning Products)
209 Bloomfield Ave.
Bloomfield, N.J. 07003-5621
(888) KIS-STUFF

Power Tan
4841 N. Scottsdale Road,
Suite 203
Scottsdale, AZ 85251
(602) 874-2777
(800) 949-4745

Professional Tan Distributors
230 Lockhart Road
Hartselle, AL 35640
(800) 858-0391 (North)
(800) 770-6606 (South)
(800) 794-9826 (Central)

Pur Poison
(see Technique Laboratories Corp.)

Signature M
(See MOST Products)

SHAZAM
(see Technique Laboratories Corp.)

Soakin' Up The Rays, Inc.
P.O. Box 7228
Wesley Chapel, FL 33543
(800) 935-7625

Stages Sunblast
33 S.E. 11th St.
Grand Rapids, MN 55744
(800) 233-4564

Sun Industries
2409 Industrial Drive
P.O. Box 2026
Jonesboro, AR 72402
(870) 935-1130
(800) 643-0086

Sunlight Hypoallergenic
270 N. Canon Drive, Suite 1297
Beverly Hills, CA 92010
(800) SUN-CARE

Supre
15770 Dallas Parkway, Suite 700
Dallas, TX 75248
(972) 788-5184
(800) 825-7020

Surfside
35104 Euclid LL #4
Willoughby, OH 44094
(888) 641-3171

Swedish Beauty
7879 E. Beck Lane
Scottsdale, AZ 85260
(602) 991-3801
(800) 532-9035

Synergy Tan
1 N. Salsipuedes, Suite 140
Santa Barbara, CA 93103
(805) 568-1888
(800) 325-0836

T.W. Tan/Fiesta Sun
616 21st Ave., N.
St. Cloud, MN 56303
(800) 989-8267

TanLine, Inc./Nuvo Bronz
P.O. Box 816083
Dallas, TX 75381
(800) 651-4371

Tanning World
(see World SunCare Products Corp.)

Tantique
6270 Corporate Drive
Indianapolis, IN 46278
(800) 448-3218

Technique Laboratories Corp.
4505 131st Ave., N., Suite 27
Clearwater, FL 33762
(813) 573-9653
(800) 627-6999

Touch of Bali
P.O. Box 360
Sun City, CA 92586
(888) 4-BALI TAN

Trevor Island
6270 Corporate Drive
Indianapolis, IN 46278
(800) 448-3218

Tropical Seas, Inc.
P.O. Box 986
Daytona Beach, FL 32115
(904) 252-7558
(800) 368-SEAS (7327)

Ultimate
59 Lincoln Ave., Suite 1
Fair Lawn, NJ 07410
(800) 230-5955

UltraSun Professional/Sunfit Power Bronz
5705 W. 80th St.
Indianapolis, IN 46278
(800) 277-7507

Universal Research Laboratories/Mayan Secrets
5446 Peachtree Industrial Blvd., Suite 531
Chamblee, GA 30341
(888) 262-6367

Wallaby Jack
5101 Rio Vista Ave.
Tampa, FL 33634
(813) 885-2229
(800) 826-5945

Wild Tan
5901 Bayview Circle, S.
Gulfport, FL 33707
(888) 711-4TAN

World SunCare Products Corp.
1561 Virginia Ave., Suite 205A
Atlanta, GA 30337
(404) 768-8541
(888) 800-1217

Xcess, Xceed, and Xtra Step
(See Professional Tan Distributors)

Zabari
P.O. Box 141
Littleton, CO 80160
(800) 479-4826

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