Looking Fit: Features/Columns

Using Testimonials to Grow Your Salon Business

Incorporating customer testimonials is one of the most powerful forms of advertising – and it's easier than most salon owners realize. ...More

December 25, 2011

Posted in Articles, Operations

Choosing an Airbrush Training & Certification Partner

One of the biggest mistakes salon owners make when bringing in sunless services is thinking that "anyone" can easily figure out how to do it – without investing in proper training. ...More

December 22, 2011

Posted in Articles

Sunless Solution Purchasing Tips

With all the different spray tan products available to indoor tanning salon owners, how can a salon professional choose the best sunless solution for their needs? ...More

December 15, 2011

Posted in Articles

Smart Leasing Tips for Tanning Salon Tenants

Are you getting ready to sign a lease for a new salon or location? Better read these tips first... ...More

December 14, 2011

Posted in Articles, Operations

Airbrush Tanning Equipment: What to buy?

Indoor tanning salon owners who offer sunless services have a lot of decisions to make regarding the best airbrush equipment for their needs. ...More

November 29, 2011

Posted in Articles, Operations

Key Marketing Strategies to Reach Today's Consumer

Research shows that Americans are skeptical about the economic future, yet optimistic about their personal spending power. Salon owners should use this to hone their brands and marketing. ...More

November 28, 2011

Posted in Articles

Beyond the Bed: Adding Dietary Supplements to Retail Mix Boosts Salon Profits

For most salon owners, diversification is one of the keys to profitability. How can dietary supplements fare in that mix? ...More

November 23, 2011

Posted in Articles, Operations

Considering the Airbrush Tanning Business

In the name of diversification, most UV tanning salons have jumped on the sunless bandwagon. If you’re still on the fence – or new to the business – this information should help. ...More

November 17, 2011

Posted in Articles, Operations

Salon Owner Time-Management Tips – Trading Small Tasks for Bigger Accomplishments

As a business owner, it’s easy to get sidetracked doing small but achievable tasks. However, your time is typically better spent going after bigger goals – even if you don’t get as far as fast. ...More

November 16, 2011

Posted in Articles, Operations

6 Steps for Dealing with Unconscious Bias

As an employer and business owner, it’s important to examine whether you exhibit any biases – intentional or otherwise – toward staff or customers. ...More

November 15, 2011

Posted in Articles, Operations

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