Marketing & Business Strategies

It’s a quantifiable fact: Acquiring new customers is 10 times more difficult and expensive than retaining existing ones. Fortunately, it may be easier than you think to keep your clients. An experiment by Rice University professors and published in Harvard Business Review concluded that simply asking customers how a company performed is itself a great customer-retention strategy. Researchers selected two ...

In business, nothing matters more than selling your products or services. It doesn’t matter how cool your Web site is or how great your products or services are if your staff doesn’t have the ability to sell. Here are four techniques you can implement today to get more sales tomorrow:Technique No. 1: Give It Away That’s right, give it away! ...

For those that missed the 2008 ITA Tanning World Expo, Rick Berman and his team presented the media-campaign plans for 2009. Building on the highly successful 2008 campaign, Berman presented a strategy that will continue the momentum that was achieved in fighting junk science and negative tanning hype. The 2009 campaign will move the focus online by using banner ads ...

With the increased media exposure about the benefits of vitamin D and sunlight, many tanning salons are jumping on the bandwagon and preaching the good news to their clients. However, it is essential to remember what we can and can’t say as an industry—you certainly don’t want Big Brother to come knocking on your salon door. RegulationThe Food and Drug ...

The competition grows greater every day as new businesses pop up on every corner and online shopping becomes more of a mainstream point of purchase. As a result, business owners across the country are striving to come up with new ideas to outwit their competition.Track Your Marketing Campaigns The first thing they may consider is slashing prices, but any seasoned ...