Lotions & Skincare

Lotion sales account for a good portion of a salon’s monthly revenue—10 percent to 30 percent, to be exact, according to statistics from LOOKING FIT’s Top 250 Salons issue. If you are closer to the 10-percent range, do you drive that percentage up simply by selling more lotions? Not necessarily.Increasing your lotion sales volume certainly will help, but if the ...

Does your salon offer sunless services? If so, step it up a notch by becoming an NTTI certified sunless technician. This professional accreditation will help boost consumer confidence in your services and hopefully add extra profits to your cash registers. Touch up your sunless airbrushing techniques and skincare knowledge with the NTTI Sunless Airbrush/HVLP Technician course and receive the NTTI ...

For nearly 15 years, the lotion and skincare sector has been one of the fastest-growing segments of the indoor tanning industry. This can be attributed to a number of reasons, including the fact that proper skincare is essential to the overall tanning process—moist skin tans better—and consumers are demanding a variety of choices with varying price-points. Today’s lotion concoctions include ...

Here’s the deal: You may carry the best lotions in the world, but people aren’t going to buy them if they are hidden away in some dusty corner of the salon. In order to truly capitalize on the added income of retail products, you have to be savvy in the way you present them. A great display will draw a ...

When retailers—the salon owner in the tanning industry—buy merchandise from distributors, they expect, like regular consumers, to pay the price on the sticker or at the bottom of the invoice. But what if they could always cut into that price and get some money back? What if product manufacturers helped with the costs of advertising those items? Forget the “what ...