Abate is back in the tanning business—now under the stewardship of Frank Abate. While maintaining a low-key presence for the last few years, Abate has been making some needed changes; now, the company has secured a new headquarters in Phoenix and has opened a brand-new communications office in Miami Beach, Fla.
Abate is also introducing its most effective product ever, Quintessential, a silicone-based, age-defying, ultra-moisturizing tanning emulsion. In addition, the company has created new shrink-packaging for its best-selling Babie, Titanium and Silke products, and has reformulated and repackaged Platinum. Accelerating Body Oil and Mango Flambe are now available in eight-once bottles. Abate now also features updated formulations of its increasingly popular sunless sprays and UV-free accessories.
Information regarding Abate will be more accessible to consumers via the company’s fresh and improved Web site, www.johnabate.com. Features such as VIP salon programs, SPIFFs, referral/representative opportunities and private-label options will be added soon.
Frank Abate, COO of the new ABATE, says, “We are delighted to be in a position to better serve our loyal salon owners, providing more options and opportunities for revenue enhancement. We take pride in providing a quality lotion and brand that customers have known and trusted over the years.”
Source: Abate
