For once, the big guys don’t have all the advantages. Research reveals that Twitter is not being maximized by most Fortune 100 corporations. In fact, the marginal number of followers and posts for these organizations indicates that they use the site to have a presence, but they don’t engage their customers as they should or could.
The good news for small- and medium-sized salons is that they’re in the perfect position to show Corporate America how it’s done. And what’s more, most social media sites don’t cost a dime or have restrictions to keep you or potential customers off them.
Successful social media efforts require a few basics, such as being able to identify and promote your company’s personality, sticking with your commitment to participate, and showing a creative flair. With the challenging economy, smaller businesses need all the help they can get to thrive, and social media is one outlet that can aid them. In fact, a few reasons why this strategy can be even more effective for them than for a larger company include: less cooks in the kitchen, easy incorporation into a business plan (whether new or existing), and less internal politics to keep things from getting rolling.
For some examples of companies that creatively used Facebook in their promotional efforts to engage customers, visit the source.
Related Articles:
Twitter Helps Businesses Communicate Quickly
Myspace vs. Facebook vs. Twitter: Where Should Your Biz Be?
Source:
USA Today: Ask My Millennial: Small businesses should tap into social media
