Charitable giving can increase sales, lift employee morale and retention, and create higher brand visibility. About 90 percent of small businesses already give to charities, according to the Better Business Bureau. In fact, 35 percent of these businesses give more than $5,000. This giving comes in the form of money, products, services and real estate.
This BusinessWeek article warns that corporate giving is part of your business and should be treated that way—with organization for maximum return. While many business owners see a slowing market as a reason to cut back their giving, Choi argues it’s really an opportunity to get more creative and adjust your efforts, rather than cut them. She also discusses how and what to give.
Source:
BusinessWeek: Make Giving Part Of Your Business Strategy
